Subject:
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Re: Why the absence of LD in their own newsgroup?
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Newsgroups:
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lugnet.lego.direct
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Date:
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Thu, 6 Jun 2002 23:09:12 GMT
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Viewed:
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2084 times
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In lugnet.lego.direct, Mark Williams writes:
> Mattel came to the realization about 13 years ago that they were ignoring
> the adult market. Now Barbie Dolls are marketed towards children and adults.
> Maybe Lego will soon realize that there are multiple markets for their
> products, each has it's own needs and buying population but they aren't
> uniquely independent. Lego seems stuck with a paradigm that doesn't allow
> them to be flexible.
I'd disagree. I think we've seen a lot in the last couple of years that
indicates that Lego is reaching out to the AFOL market. Bulk ordering,
Sculptures, Legends, specials like the Super Chief and the Rebel Blockade
Runner, involvement with Brickwest and Brickfest, displays at Legoland by
LUGs. All of these are for us. Yes, we all want more. Yes, we all want it
to be cheaper. Yes, we all want inside information on what sets are going
to be released next year. Unfortunately real world concerns kick in and we
don't get it all. I've been pretty excited by what we've gotten, though.
Bruce
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Message has 1 Reply:
 | | Re: Why the absence of LD in their own newsgroup?
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| (...) First of all, divide the company into it's respective divisions. Even though we refer to Lego as one company, it's divisions aren't necessarily managed as one company. Lego Direct is a distinct entity from the Lego Stores, etc. (It wouldn't (...) (22 years ago, 7-Jun-02, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: Why the absence of LD in their own newsgroup?
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| (...) Look up the definition of toy (a thing of little importance, trifle). Even if we limit the discussion of Lego items to children, this definition is far from adequate considering the educational value the items provide. Lego items are a (...) (22 years ago, 6-Jun-02, to lugnet.lego.direct)
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