Subject:
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Re: Why the absence of LD in their own newsgroup?
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Newsgroups:
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lugnet.lego.direct
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Date:
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Fri, 7 Jun 2002 12:24:16 GMT
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Viewed:
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2226 times
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In lugnet.lego.direct, Bruce Hietbrink writes:
> In lugnet.lego.direct, Mark Williams writes:
>
> > Mattel came to the realization about 13 years ago that they were ignoring
> > the adult market. Now Barbie Dolls are marketed towards children and adults.
> > Maybe Lego will soon realize that there are multiple markets for their
> > products, each has it's own needs and buying population but they aren't
> > uniquely independent. Lego seems stuck with a paradigm that doesn't allow
> > them to be flexible.
>
> I'd disagree. I think we've seen a lot in the last couple of years that
> indicates that Lego is reaching out to the AFOL market. Bulk ordering,
> Sculptures, Legends, specials like the Super Chief and the Rebel Blockade
> Runner, involvement with Brickwest and Brickfest, displays at Legoland by
> LUGs. All of these are for us. Yes, we all want more. Yes, we all want it
> to be cheaper. Yes, we all want inside information on what sets are going
> to be released next year. Unfortunately real world concerns kick in and we
> don't get it all. I've been pretty excited by what we've gotten, though.
>
> Bruce
First of all, divide the company into it's respective divisions. Even though
we refer to Lego as one company, it's divisions aren't necessarily managed
as one company. Lego Direct is a distinct entity from the Lego Stores, etc.
(It wouldn't surprise me if Lego Direct in each country were separate
divisions with little reporting between them.) The advances that you
mention, I would say, are because of the efforts of Lego Direct. But they
can't do anything without the approval of the main Lego group in Denmark who
ultimately control everything that happens with Lego. While I applaud the
advances that have been made, I still wonder what is going through
management's collective mind.
>> Mark <<
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Message is in Reply To:
 | | Re: Why the absence of LD in their own newsgroup?
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| (...) I'd disagree. I think we've seen a lot in the last couple of years that indicates that Lego is reaching out to the AFOL market. Bulk ordering, Sculptures, Legends, specials like the Super Chief and the Rebel Blockade Runner, involvement with (...) (22 years ago, 6-Jun-02, to lugnet.lego.direct)
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