Subject:
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Re: 10020 limited to 10000 sets or not?
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Newsgroups:
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lugnet.lego.direct
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Date:
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Thu, 21 Feb 2002 17:58:11 GMT
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Viewed:
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389 times
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"Allan Bedford" <apotomeREMOVE-THIS@altavista.net> wrote in message
news:Grv7Ax.BtH@lugnet.com...
> In lugnet.trains, John Neal writes:
>
> The sooner a LEGO Direct item becomes unavailable, the sooner that • item
> begins to show up on eBay at inflated prices. Isn't that one of the • things
> LEGO Direct was supposed to help stop?
>
> I am personally against any sort of 'Limited Edition' products. They • only
> reward people with immediate buying power and don't always end up with • true
> fans. I believe in the long run the company would do well to keep • this
> terrific set in production as long as possible. It is a good • ambassador for
> their products and their image.
>
> I'm not a train fan in the least, but I'll be buying one of these sets • for
> my desk at work.
>
> > (based on the fact that LD can only have so many different sets in
> > production at any given time)
>
> If the sales for this division continue to be strong, I suspect this
> artificial limit of how many sets they can release could be raised or
> eliminated.
Conversely, if folks know a model is 'always available', then what is
the compelling reason to buy?
Lego need to shift stock, not leave it gathering dust on the shelves
waiting for little Johny to save up his pocket money.
Limited editions is classical marketing.
I expect Lego to do more, not less of this approach.
lawrence
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