Subject:
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Re: what makes a legend?
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Newsgroups:
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lugnet.lego.direct
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Date:
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Wed, 24 Oct 2001 03:08:16 GMT
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Viewed:
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678 times
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In lugnet.lego.direct, Richard Marchetti writes:
> In lugnet.lego.direct, Steve Demlow writes:
> > Lego Direct cannot, as a matter of policy, create new molds for its sets,
>
> Pardon me, but how do you know this? I'd like to see a reference for this
> statement. Has Brad, or someone else, stated this emphatically somewhere
> before?
>
> -- Hop-Frog
Richard is correct in questioning this, because it isn't true. LD can do just
about anything it wants, but within certain boundaries. Brad could initiate a
new theme, but the process to do that is long and time consuming (years). They
could develop new molds, but that process is expensive.
No, the reason LD *chooses* not to create any new molds is so that they can
bring products to market with a minimum of expense and time to market. The
beauty of the LD plan is that producing different colors for existing molds is
no problem; and with minimal overhead, sets can be brought to market without the
worry of recouping huge investment costs.
Add to that the Direct aspect (eliminating retail) and you have a formula for
success that hopefully will make Billund sit up and pay close attention (as I
think they already are).
That is not to say that LD won't *ever* pursue such endeavors in the future (new
molds, new themes), but initially it is trying to attain maximum profitablity
through the marketing of existing parts *by choice*.
-John
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Message has 2 Replies:
 | | Re: what makes a legend?
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| (...) Yeah, but in this case I am trying to raise the specter of element molds now gone, and not necessarily worry about "new" elements or themes. There seems to be at least an assertion that LD will not reproduce molds for elements from the past in (...) (23 years ago, 24-Oct-01, to lugnet.lego.direct)
| | | Re: what makes a legend?
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| (...) John and I were both there and heard Brad say the same thing (unless John knows something I don't, which may well be true) but apparently we have different interpretations. I took Brad's comment about "no new molds" to mean that it was part of (...) (23 years ago, 25-Oct-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: what makes a legend?
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| (...) Pardon me, but how do you know this? I'd like to see a reference for this statement. Has Brad, or someone else, stated this emphatically somewhere before? -- Hop-Frog (23 years ago, 24-Oct-01, to lugnet.lego.direct)
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