Subject:
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Re: what makes a legend?
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Newsgroups:
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lugnet.lego.direct
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Date:
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Wed, 24 Oct 2001 04:06:45 GMT
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Viewed:
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725 times
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In lugnet.lego.direct, John Neal writes:
> That is not to say that LD won't *ever* pursue such endeavors in the future
> (new molds, new themes), but initially it is trying to attain maximum >profitablity through the marketing of existing parts *by choice*.
Yeah, but in this case I am trying to raise the specter of element molds now
gone, and not necessarily worry about "new" elements or themes.
There seems to be at least an assertion that LD will not reproduce molds for
elements from the past in order to rerelease a Legend set. I think this is
a really wrong way to think about this product line -- it should absolutely
be about bringing old elements back from the dead. Classic space helmets
that can double in a recreation of the yellow castle -- why not? Monorail
motors and track that can be used first in the Legend line and elsewhere
later on -- why not?
I am not very pursuaded by the idea that a $15K cost in mold making prevents
any of this. Frankly, I'd prefer to push in the direction of bringing back
some older elements.
Questions: Did they remake the maiden hat for 2000 or was the old mold still
available? Can we speculate that other molds from that same period are
still available?
We are playing at this answer game for Brad with very insufficient
information as to the manner in which they decide these matters. I think
they could at least throw us a bone about the subject.
-- Hop-Frog
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Message has 2 Replies:
 | | Re: what makes a legend?
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| (...) While I see your point, Richard, I think the crux of the matter, and perhaps the ultimate answer to Brad's original question is this: In order to keep development/marketing costs down for LEGO Direct, rather than trying to figure out what (...) (23 years ago, 24-Oct-01, to lugnet.lego.direct)
| | | Re: what makes a legend?
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| (...) 15K sounds cheap-- more like twice that. Remember, LD is *direct*, and doesn't have the luxury of a huge market (like retail). LD can release a set with no new parts and could sell merely 1,000s and be profitable, but a new theme needs to sell (...) (23 years ago, 24-Oct-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: what makes a legend?
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| (...) Richard is correct in questioning this, because it isn't true. LD can do just about anything it wants, but within certain boundaries. Brad could initiate a new theme, but the process to do that is long and time consuming (years). They could (...) (23 years ago, 24-Oct-01, to lugnet.lego.direct)
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