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 | | Viability of Bulk sales (was Re: Are you paying attention, LEGO?)
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| (...) <snip> (...) <snip yet more> I thought I'd throw some anecdotal data in: I called to place a large Lego order on Monday. About 18 different set #s. Almost all of the new Bulk packs, the train packs, and the castle expander pack were (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Can we all start referring to "Dark Gray" as "Dishwater"? eric (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Perhaps you were thinking of cerise? Maggie C. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) -- (...) than (...) Ah, one advantage of living in an apartment complex is that the carrier shows up in his truck, which generally seems to hold plenty of packages. What is also usually a benefit is that if I'm not there to sign for a package, (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Exactly! (...) As I stated these are 2 "goals". I didn't mean to imply they had reached either of these, and these might not even be in their current buisness model. Daniel (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| Todd Lehman wrote: If TLC were my toy company.... First, I would do the obvious and offer as many kinds of bricks in bulk online as I could. That's a no-brainer. After all, you can't build imagination without the hardware;-) Second, I would (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
| | | | | Re: Are you paying attention, LEGO?
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| Hi, I think that TLC faces problems in several fronts with respect to their sales and marketing in the future. 1)AFOLs vs Target Audience-By targetting the 12 and under group and designing sets based on what these groups may want Lego in turn is (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Doesn't seem to be their current method: it's more like "grasping for market share by making simple, disposable sets with the promise of instant play value thereby completely missing the core competency of the product". (...) Well, that at (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Maybe "Earth Tones"? "Drab" doesn't exactly have a great marketing ring... (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) If they were able to make a product up to the quality standards of Lego, I'd love to see them succeed. Unfortunately, their bricks simply don't stick together right. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| I think MegaBloks have wonderful designs, limited by their brick quality. I hope they buy out TLG and use the high-quality molds for better purposes! I am completely convinced that the only reason the Star Wars sets are any good is that there is a (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Alvin Toffler fantasized about the total customization of mass production in the 70s ("Future Shock" and so on.) Fifteen years later, Dell was held up as proof of the concept. Ten years after that, Dell hasn't changed, and nobody is ordering (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) I still prefer Trans-Antifreeze. Oh well ;-) -Tim (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Wow, for some reason I always thought Chartreuse was a red or pink color. Oh well...now I know! (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| Basically TLC has 2 goals that several of you are paraphrasing. 1. Gaining market share through superior product. One way to gain market share is by introducing potential long term customers to your product. Does that mean get the kids at an earlier (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Yes. According to M-W online, the color chartreuse is "a variable color averaging a brilliant yellow green." It describes the LEGO color perfectly! (...) My favorite name for it (I think Jeff Thompson coined it?) is "Alien Vomit." :-) --Todd (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) ^^^^^^^ (...) ^^^^^^ (...) Are you agreeing or disagreeing? I was making predictions about gross profits, not gross revenues. (...) Hasn't this already begun to happen? 5-10 years down the road is anyone's guess, and I'm not holding my breath (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Nope, that would be Trans-Neon Green, aka Trans-Antifreeze or Trans-Yellow green. -dead (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) I am guessing that Trans-Chartreuse is the color used on blacktron II? (...) sounds good but you forgot my all time favorite color, trans orange. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) I'm not sure that bulk or by-the-brick type purchasing will ever be that large a segment of the market. I strongly suspect that unless something happens to change our culture, that the in-store purchase of sets will be the the bulk of the (...) (24 years ago, 31-Oct-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
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