Subject:
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Re: 22 percent increase in Building & Construction toys?
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Thu, 7 Feb 2002 22:07:59 GMT
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Viewed:
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410 times
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In lugnet.general, Erik Olson writes:
> From the Toy Fair website:
>
> "In the aftermath of 9/11, many families chose to stay close to home during
> the latter part of the year and this trend is reflected in a 22 percent
> increase in Building & Construction toys. The most dominant new arrival in
> 2001 was LEGO's Bionicle line, which took six of the top 20 spots in this
> category. However, claiming the number one position in the Building sets
> category was the very innovative Screaming Serpent Coaster by K'NEX."
How was this innovative? It's their second coaster!
The only innovative thing I saw about it was that the MSRP was a lot less
(and it had differently abled (they had no feet) passengers on a coaster
train instead of a 4 wheeled cart.
(I question the media reporting, not Erik, who I thank for the post!)
From what I hear it was a great seller, though.
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