Subject:
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Re: 10152 Update
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Newsgroups:
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lugnet.lego
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Date:
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Mon, 20 Dec 2004 17:01:30 GMT
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Viewed:
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8125 times
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In lugnet.lego, René Hoffmeister wrote:
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Hi all,
1)
I would like to mention a fact to this issue, which might help to understand
the annoyance of nearly all German AFOLs (here on LUGNET and on 1000steine.de
(see: http://f24.parsimony.net/forum61776/messages/92392.htm).
In Germany, the set was actually announced as limited. The official
announcement of LEGO Direct (Jan Beyer) is here:
http://f24.parsimony.net/forum61776/messages/82404.htm
There’s the sentence: “Die Auflage dieses Sets ist ebenfalls begrenzt, es
gibt insgesamt 14.000 Stck.” Translation: “The edition of this set is
likewise limited, there is a total of 14,000 copies”
As you can see, there’s is a significant difference between the translated
sentence and how Jake announced the set (“This is a small run too - only
14,000 total”)
2)
The set was sold at SaH Germany saying “Dieses ist deine letzte Chance
Maersk blaue Steine zu kaufen”. Translation: “This is your last chance to
buy Maersk blue bricks”
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Guten Tag, Rene! Hope fatherhood is treating you well:^D
Thanks for bringing this into the discussion. It seems this information makes
the case a little stronger against TLC. It’s simply reckless and dishonest to
advertise in this manner, IMO. And it is clearly aimed to induce sales, and a
false sense of urgency at that. Even if they claimed, “Better hurry, this could
be the last run of Maersk blue EVER!”, they wouldn’t be lying, but it’s tacky at
best, beneath the dignity of a company like LEGO.
I understand that things change. Fine. But I believe TLC should step up to the
plate in the following ways in light of that change:
- Change the number of the second run of ships. This would protect collectors who bought the sets to keep as MISB.
- For a limited time, offer to buy back any 10052s already sold. Personally, I think someone would be crazy to take them up on their offer and I doubt a meaningful number actually would, but it would be an honest and sincere gesture.
- Admit that they misled the public and hope that 1 & 2 rectify the situation.
That to me seems reasonable.
Look, people, in the long run, this isn’t about whether my or anyone else’s
precious collectible will appreciate or not; it is about LEGO preserving their
integrity. Isn’t that what is most important?
JOHN
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Message has 1 Reply:
 | | Re: 10152 Update
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| (...) What's the use of integrity, if they go broke? Lego is a company, companies must generate profit or they will disappear, sales (mostly) generate profit ==> Lego should sell things. As many as they can. Not create artificial 'limited editions'. (...) (20 years ago, 20-Dec-04, to lugnet.lego)
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Message is in Reply To:
| | Re: 10152 Update
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| Hi all, 1) I would like to mention a fact to this issue, which might help to understand the annoyance of nearly all German AFOLs (here on LUGNET and on 1000steine.de (see: (URL)). In Germany, the set was actually announced as limited. The official (...) (20 years ago, 20-Dec-04, to lugnet.lego, FTX) !
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