Subject:
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Re: 10152 Update
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Newsgroups:
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lugnet.lego
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Date:
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Sun, 19 Dec 2004 14:12:11 GMT
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Viewed:
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8138 times
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In lugnet.lego, Ronald Borchert wrote:
> In lugnet.lego, Larry Pieniazek wrote:
>
> They should have told Maersk that they could not run the same model again
> because of their "Limited Edition" promise.
That would be an incredibly stupid business decision.
> Maybe an other ship of the company as a start
> of a whole ship series?
>
> This would have at least three big trend-setting and money making marketing
> advantages:
>
> 1. Maersk gets its set now and remains a big customer
> 2. Collectors get one more set to collect and will trust TLCs promises of
> limited editions still in future
> 3. Maersk blue as a color remains and is still available as an exclusive color
> for MOCs.
Number 1 isn't correct as Maersk wouldn't get their set now. They would have
to wait while TLC developed a new set and got approval for it from Maersk,
developed new instruction sheets, packaging, etc., performed production
development for different parts that were never before made in Maersk blue,
etc. This would have not only taken longer, but it most certainly would
have cost more, and Maersk would have had to agree to pay for that.
Maersk was apparently willing/able to pay the premium cost for small-batch
raw materials, but paying for all the extra development of a brand new set
may have been more than they would accept.
Numbers 2 and 3 are only relevant to AFOLs. Since this decision was a
business decision where the prime concern was a major corporate client, for
a colour that is exclusive to that client, you should see that AFOL wishes
are not relevant.
Just be happy that we got advance notice about these plans so that we may be
able to save up to buy one when they're available..., that's far more than
we ever used to get! :]
Personally, I can't fathom how people are upset over this. Before, we were
told the Maersk blue was all out, and if you bought a 10152 after that it
would come in boring regular blue. Now, it's been announced that the 10152
will continue in Maersk blue a while longer (woo-HOO!)..., and people are
unhappy with this?? Priorities folks, priorities...
KDJ
_____________
LUGNETer #203
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Message has 2 Replies:
 | | Re: 10152 Update
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| Hello! (...) For me (for me) Maersk blue was always quite useless, in terms of building. Before 10152 this colour was virtually not available at all, and through 10152 we got only a small range of parts that was also declared never to be enhanced in (...) (20 years ago, 19-Dec-04, to lugnet.lego, FTX)
| | | Re: 10152 Update
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| (...) I'm not bothered either way how many Maersk blue 10152s are made and for how long (I might even get one this time round, its a cool set and I was flat broke last time!). However Its the DARK blue one I was waiting for, it not regular blue. Tim (20 years ago, 19-Dec-04, to lugnet.lego)
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Message is in Reply To:
| | Re: 10152 Update
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| (...) Hi, very poor try of irony, Larry, you normaly write better ones ;-) To make a serious theme out of this: It's for sure a good deal for TLC when Mearsk wanted them to re-release the ship. But that they now decided to make the same model again (...) (20 years ago, 19-Dec-04, to lugnet.lego)
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