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In lugnet.market.shopping, Adrian Egli wrote:
> A similar question was posted on Jake McKee's blog on December 16th. Here's the
> text-
>
> jl asks:
>
>
> How come so many items are backordered and sold out at S@H? The trains section
> has no curved rails, speed regulators, track packs, BNSF locos, engine sheds,
> TTX cars, high speed trains, level crossings, etc. which are all on backorder.
> The Metroliner, Santa Fe cars, cargo train, open freight car, and hogwarts
> trains all completely sold out. Also, on a given day about half of the "Whats
> Hot Now" items are sold out or backordered. It seems like S@H has the whole year
> to prepare for the Christmas rush so that they aren't sold out out af so many
> items.
>
>
> Now THIS is a fun question to answer.... and the answer is more simplistic than
> you might think.
>
> We're selling out faster than we can replinish the stock.
>
> It's not just Shop At Home either, the stores are cranking through product
> faster than we get them fresh inventory.
>
> To your question of "better planning", so to speak. The fact is, we're having
> what every manufacture wishes for - a period where product is going out faster
> than we can produce it. Our factories are working overtime, and we're exceeding
> our sales forecasts from earlier in the year. We do as much planning in advance
> as we can, but sometimes you blow out your plans. Good problem to have.
I was starting to worry for Lego. Almost nobody in Milwaukee is showing much
Lego this Christmas except Toys R Us. Wal-Mart, very narrow range, Target, bare
shelves, Kohl's, Clikits. It makes it look like they are dropping Lego from
retail. It will be a great relief to hear how well Lego really did when the
annual report comes out.
-Erik
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