Subject:
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Re: PRESS RELEASE- LEGO Watch Systems Range Launches; It's Time for LEGO Watches
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Newsgroups:
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lugnet.general
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Date:
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Mon, 4 Oct 1999 23:40:25 GMT
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Viewed:
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651 times
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Hello Chet,
Just wondering where you found this press release? Is it from the official
LEGO site? I have looked, but don't see any mention of the watches there.
Just curious to know the source of this info.
Regards,
Allan
--
Expert Builder Website - The Megaproject Showcase
http://www.execulink.com/~apotome/expert.htm
Chet Corbin <citeman@aol.com> wrote in article <FIzGEn.Hpn@lugnet.com>...
> This press release was dated 09/24/99, but I did not see anybody else • post it
> so
> here goes:
>
>
> LEGO Watch Systems Range Launches; It's Time for LEGO Watches
>
> ENFIELD, Conn.--(BUSINESS WIRE)--Sept. 24, 1999--"Is that a LEGO • watch?"
> "Does it really tell time?" Kids and adults discovered the answers to • these
> questions at F.A.O. Schwarz today at the official launch of the LEGO • Watch
> Systems range.
>
> The LEGO Company celebrated its latest introduction by unveiling the
> World's Largest LEGO Watch and hosting special workshops and contests for
> hundreds of New York LEGO Maniacs.
>
> F.A.O. Schwarz is the first to carry the LEGO Watch Systems range.
> Children
> and adults have been "watching" for the latest new product offering from • the
> LEGO Company since the watches were showcased at the annual Toy Fair in • New
> York
> earlier this year.
>
> The watches embody the well-loved and respected LEGO concepts of
> creativity, fun and quality. The interchangeable links and bezels are • used to
> create a customized watch in multiple colors and designs that appeal to • boys,
> girls, men and women.
>
> The LEGO Watch Systems range consists of six different watches • ranging in
> price from $29.99 - $44.99. The watches can be combined to build a unique
> creation each and every day. They are functional watches that really tell • time.
> The assortment consists of analog and digital watches that feature • numerous
> functions in addition to the creative play they offer.
>
> --The Time Cruiser watch (Starter $29.99, Master $39.99, Plus Pack • $12.99)
> shouts classic LEGO fun with its primary red, yellow, blue and green • colors.
> The
> links can be combined in a variety of creative ways. A Master and Plus • Pack are
> available and include additional bands and decorative face trims.
>
> --Hold on to your hat! The Cyclone watch (Starter $29.99, Master • $39.99,
> Plus Pack $12.99) will blow you away with its fun neon links combined • with a
> black dial and neon green tachymeter. A Master and Plus Pack are • available and
> include additional bands and straps, as well as additional links and • decorative
> face trims.
>
> --The Star Gazer watch ($39.99) helps you to identify the real LEGO • star
> in
> the sky. This functional watch comes with blue, grey, black and neon • yellow
> links, as well as a constellation map and magnifying glass that attaches • to the
> black dial with neon yellow hour and minute hands.
>
> --On the softer side...try the Paradisa watch (Starter $29.99, • Master
> $39.99). This fun timepiece comes with turquoise, pink and two shades of • blue
> links, and has a turquoise and white face, as well as a blue fastening • ring.
> The
> Master Paradisa comes with additional links, straps and fun decorative
> fastening
> rings.
>
> --Count down to the new Millennium with the Quasar watch ($44.99) • from
> LEGO
> Lifestyle. This futuristic watch tells time digitally and comes with red, • grey
> and black links, as well as a cool "Throwbot" bezel that can be • integrated with
> the popular LEGO TECHNIC(R) toy. The watch face has functional buttons,
> including a luminescent feature. When the button is pressed, a back-lit • graphic
> of the LEGO TECHNIC figure appears. Other features include • state-of-the-art dot
> matrix technology with some really cool graphics, automatic power-down at • night
> and much more!
>
> --Like the Quasar, the Dee 2 ($29.99) is a digital watch. It comes • with
> turquoise, purple and black links, the same color decorative fastening • rings
> that go around the blue and grey face with silver functional buttons.
>
> "We're very excited about the new LEGO Watch Systems range," says • Nadine
> Corrigan, Director of LEGO Lifestyle, the division of the LEGO Group that
> develops new business areas and licenses. "The LEGO watches are a unique
> extension of the LEGO brand, and like LEGO toys, encourage creativity and
> inspire imagination. The LEGO watches are fun, functional, fashionable
> timepieces for both the young and the young at heart," Corrigan • continues.
>
> Beginning in October, the six LEGO watch styles can be purchased at
> participating retailers, including F.A.O. Schwarz, JC Penney direct mail
> catalog, Zany Brainy, Noodle Kidoodle, Watch Station, Watch World,
> Bloomingdale's holiday catalog, Learning Express, eToys and LEGO • Shop-at-Home
> (800-453-4652).
>
> NOTE: Images of LEGO watches are available upon request.
>
> CONTACT:
>
> LEGO Systems, Inc.
>
> Shannon Hartnett, 860-763-6758
>
> hartnett@america.lego.com
>
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