Subject:
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Re: Bulk Ordering - Secrets Revealed.
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Newsgroups:
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lugnet.general
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Date:
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Tue, 10 Aug 1999 17:40:13 GMT
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Viewed:
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1807 times
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In lugnet.general, Gregor Benedikt Rochow writes:
>
> > Scott "Been wanting bulk orders since I was 4" Sanburn
>
> ...which is something that's overlooked by both LG and
> people arguing that "kids are their primary market", hence
> all those special parts wants that are assumed to be a rare
> adult idea aren't significant to LG, etc...
<snip>
I often wanted more of certain parts. Sometimes it was just for enhancing an
official Lego set, like putting in a wall where there wasn't one, or adding a
window or something. Often it wasn't a bargeload of pieces I wanted but a few
to several to complete my idea. Of course who knows how many more I would have
wanted even if I got those parts? As David Zonker Harris says, "It's a good
start, but I'm always looking for a few more legos". :-) But isn't everyone?
> I don't know if this important detail can be mentioned in this
> letter (because children are also quite unlikely to be able
> to participate if it requires being part of a group purchase
> rather than dealing directly with LG), but it certainly is
> one to remember when arguing what small % of the market
> adults make...where you happier with the offerings as a child
> than now?
I would add that how kids build and how adults build are different, so the
kinds of parts ordered might vary amongst age groups. It's not often that a 16-
yr-old boy is going to go out of his way to bulk order flowers for his town,
but I can see Sanjay ordering at least several dozen.
For even younger kids, their unlikelyhood hinges on:
1. they wouldn't know how;
2. too shy to place a bulk order by themselves;
3. can't buy anything without parental approval
Yet, if TLG printed something fairly vague in a catalog such as, "Can't find
the pieces you're looking for? We might be able to help you! Call 1-800-EAT-
BRIX 9am-9pm ET" that would be all a lot of kids would need. They might not
want a catalog full of detailed parts descriptions, but if they new that they
could order a couple more Spyrius droids (elements either currently in
production, or in on-hand stock) they might do it. If that kind of service was
available when I was collecting classic space back when I was 12, I would have
ordered a bunch more rockets, big trans-plates, and several more viewscreens.
AFOLs would, of course, push the limits. But if TLG had a restrictions to give
others a chance at acquiring, then it might work.
"Wake up now, Tom.."
"Huh?.. uh, oh yeah."
-Tom McD.
when replying, pay no attention to the spamcake behind the curtain.
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Message has 1 Reply:
 | | Re: Bulk Ordering - Secrets Revealed.
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| I guess from my stand point, I bought most of my early sets to have them, but even when I was 4, I wanted a whole bunch of parts, but my parents would never would buy 7 sets just for parts. I was particularly found of the computers and the like. The (...) (25 years ago, 10-Aug-99, to lugnet.general)
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Message is in Reply To:
| | Re: Bulk Ordering - Secrets Revealed.
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| (...) ...which is something that's overlooked by both LG and people arguing that "kids are their primary market", hence all those special parts wants that are assumed to be a rare adult idea aren't significant to LG, etc... I can't speak for (...) (25 years ago, 10-Aug-99, to lugnet.general)
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