Subject:
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Re: Most common production LEGO sets - proportion or quantity
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Newsgroups:
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lugnet.general
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Followup-To:
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lugnet.robotics
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Date:
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Tue, 19 May 2009 20:10:38 GMT
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Viewed:
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9907 times
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In lugnet.general, Jim DeVona wrote:
> I am curious which LEGO sets are most common.
Short answer: Mindstorms. Longer one follows :).
> For example, among currently available LEGO sets, which
> are produced in the greatest quantities, and therefore
> most widely owned (assuming they are not hoarded)?
That's not exactly the same thing. The production rate, and the consumption rate
(how well they are selling), is nice, but the number of sets owned in the
general public is also a function of how long it has been in production. For
instance, while LEGO has always been close-lipped about such figures, they have
mentioned several times in press releases that the Mindstorms product has been
the "best seller":
"Since its introduction in 1998, the LEGO® MINDSTORMS™
build and program robotics toolset has become the
best-selling product in the LEGO Group’s history."
The question is how what exactly that means. Most units sold of a certain set
(there's really only been four Mindstorms sets)? Most units sold of a single
product line (but multiple sets)? Etc. The crux to this of course is the
Mindstorms has been selling for more than ten years - far longer than the normal
product cycle. Given the cost of these sets, it's a pretty impressive figure any
way you cut it however.
> Is this information available directly from LEGO, or do
> you think it can be generally deduced from the proportions
> visible on a sample of freshly-stocked store shelves?
LEGO doesn't supply it, and I'm reasonably sure just counting visible
proportions is going to be a wonderfully biased way to try to establish it.
Restock cycles are different in different stores, and different stores stock
different proportions, and different countries have *wildly* different sets
available.
> Please share any ideas you may have on the topic.
There was somebody here who had fun taking the S@H "top sellers" data and
charting it over time. The interesting thing (to me) was watching how much it
varied (& of course since we've no idea the actual numbers behind those
rankings, there's no way to establish any quantitative sales data from it in any
event).
--
Brian Davis
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Message is in Reply To:
 | | Most common production LEGO sets - proportion or quantity
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| I am curious which LEGO sets are most common. For example, among currently available LEGO sets, which are produced in the greatest quantities, and therefore most widely owned (assuming they are not hoarded)? Is this information available directly (...) (15 years ago, 19-May-09, to lugnet.general)
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