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(...) TLC is still trying to come to grips with the fact that we _do_ still collect. You'd think it would be a no-brainer. I mean, here's a company that leaves bowls of bricks out on their conference tables that you are _encouraged_ to play with (...) (16 years ago, 15-Sep-08, to lugnet.general)
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| | Re: Improving the adult image of LEGO
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(...) I'm not sure that's really a fair assessment-- or, rather, the tone implies that everyone else at Lego was clueless until Jake showed them how it's done. But that's not really the case. I think it was more true that certain groups within the (...) (16 years ago, 15-Sep-08, to lugnet.general)
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(...) This is a little off-topic, but I gotta agree with Mr. Eaton here. I don't think it's fair to blast LEGO for "not catering to the adult market". If we do a real quick review of sets geared more towards adults in the past 5-6 years I come up (...) (16 years ago, 16-Sep-08, to lugnet.general)
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(...) To be honest, in my opinion there’s nothing particularly "adult" about those sets - they’re just models (albeit rather impressive models) with a high brick count and an even higher price tag. What I would really like to see, is the possibility (...) (16 years ago, 17-Sep-08, to lugnet.general)
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(...) YES but LEGO wouldn't be around if they don't make some profits right? How at production cost would they survive. (16 years ago, 17-Sep-08, to lugnet.general)
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(...) Well, if you include a margin for profit (which does seem fair), this *does* exist - it's called Pick-a-Brick, and you can do it on-line via S@H. Yes, I *know* it doesn't have all the elements, or all the colors... but it has loads more than (...) (16 years ago, 17-Sep-08, to lugnet.general)
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(...) I didn’t say that they should stop selling the normal sets. I just asked for an additional service above and beyond that... But of course you have a point regarding the need for profit. Perhaps such an offer should be available only to certain (...) (16 years ago, 17-Sep-08, to lugnet.general)
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(...) But that's exactly the point. It's not that they weren't aware of us at all. It's that they thought we were an inconsequencial fraction of the total market, and thus not worth catering to at all. And strictly in terms of the total customer (...) (16 years ago, 17-Sep-08, to lugnet.general)
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(...) Well, let's check the math on this, shall we? Now, you'll have to excuse me, but I'm going to reorder your list by year of release, because it'll help me to make my point, but I will not be omitting anything: (...) 2008 (...) 2007 (...) 2006 (...) (16 years ago, 17-Sep-08, to lugnet.general)
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(...) That's exactly it. If you're looking for black 2x4 bricks, the market is flooded with them, so BL prices have settled pretty low (and the rarer parts in a given set help offset those low prices so that sellers will still find it worth parting (...) (16 years ago, 17-Sep-08, to lugnet.general)
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(...) I think that's not quite the point that was being made. The point is that selling individual bricks to individual consumers is *grossly* more expensive for the company, not that it's cheaper, and hence would need to sell sets to keep their (...) (16 years ago, 17-Sep-08, to lugnet.general)
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(...) Well, or maybe it's me generalizing from getting lucky once. Looking at PaB, 1x14's are currently 28 cents per piece. On Bricklink, right now, I can find them for as low as 15 cents, but not in anything like the quantities I'd needed. In fact (...) (16 years ago, 17-Sep-08, to lugnet.general)
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(...) Both halves? Do adult fans represent 50% of the market? Cheers Richie Dulin CO Legeaux (16 years ago, 18-Sep-08, to lugnet.general, FTX)
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(...) Yes! Me and the rest of you... Well in appreciation terms anyway. God Bless, Nathan (16 years ago, 18-Sep-08, to lugnet.general, FTX)
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(...) Honestly, my impression of the Lego hobbyist community is that there was a boom in growth of AFOL purchasing around 1998-2000. My honest-to-god guess is that AFOLs weren't worth marketing to back in, say, 1992, but we WERE worth marketing to (...) (16 years ago, 18-Sep-08, to lugnet.general)
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(...) Actually, it's not a recent trend - it's a rediscovered trend. Look at the 39x Hobby Model sets from 1975 & 1976. They were clearly aimed at adults. Paul Sinasohn LUGNET #115 (16 years ago, 18-Sep-08, to lugnet.general)
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"Allan Johansen" <f2k@chaotica.dk> wrote in message news:K7CFDy.4I0@lugnet.com... [ ... snipped ... ] (...) How much more money would you spend or would you simply spend your money differently? Exrapolate how much you might spend to a 1000 people? (...) (16 years ago, 18-Sep-08, to lugnet.general)
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"Purple Dave" <purple_daveAThotmailDOTcom> wrote in message news:K7CvLF.3no@lugnet.com... [ .... snipped ... ] (...) [ ... snipped ... ] I had breakfast with Jake one time when I was in Dallas (probably 4-5 years ago) and he told me the story of (...) (16 years ago, 18-Sep-08, to lugnet.general)
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