Subject:
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Re: Top 25 Sellers of 2007
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Newsgroups:
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lugnet.general
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Date:
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Fri, 4 Jan 2008 21:47:45 GMT
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Viewed:
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4235 times
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In lugnet.general, David Eaton wrote:
> Since March 12th 2007, I've been tracking Lego's "Top 25 Sellers" page. I
> believe it lists the top 25 Lego sets that have sold the most copies through the
> web during the past week (168 hours). Unfortunately, it's not perfect data, so
> this information isn't great for us data analysis types, but it should give us a
> rough idea of how well certain sets are doing.
>
> In that time, 199 different items made it to the Top 25 Sellers page. Some of
> these were flash-in-the-pan appearances (when something would go on sale), while
> others floated on and off the list. For the record, only ONE set was on the list
> ALL year long. It didn't leave the list even for an hour: 7655 Clone Troopers
> Battle Pack. In fact, it had more hours at #1 than any other set. AND had more
> hours at positions #2, #5, and #6 than any other set. The lowest position it
> ever got to was #15.
>
> So, what sets did well in 2007 (or at least from Mar 12th - Dec 31st)? Here's a
> list of the "best" ranked items-- the top 25 of the top 25!
>
> 1) 7655 - Clone Troopers Battle Pack
> 2) 7654 - Droids Battle Pack
> 3) LFH101 - Pick A Brick
> 4) 6212 - X-wing Fighter
> 5) 7235 - Police Motorcycle
> 6) LFH002 - My Custom Design
> 7) KBM27 - LEGO BrickMaster One Year Subscription
> 8) 9247 - Community Workers
> 9) 7656 - General Grievous Starfighter
> 10) 7660 - Naboo N-1 Starfighter with Vulture Droid
> 11) 7907 - LEGO CITY Advent Calendar 2007
> 12) 7663 - Sith Infiltrator
> 13) 10182 - Cafe Corner
> 14) M229 - Star Wars Magnet Set Chewbacca, Darth Vader and Obi-Wan Kenobi
> 15) 852001 - LEGO Castle Chess Set
> 16) 7662 - Trade Federation MTT
> 17) 7665 - Republic Cruiser
> 18) 7666 - Hoth Rebel Base
> 19) 7661 - Jedi Starfighter with Hyperdrive Booster Ring
> 20) 10178 - Motorized Walking AT-AT
> 21) KBM26 - LEGO BrickMaster One Year Subscription
> 22) 8935 - Nocturn
> 23) 7695 - MX-11 Astro Fighter
> 24) 7236 - Police Car
> 25) G577 - Vikings Chess Set
>
> According to the top sellers page, the top selling themes are roughly:
>
> 1) Star Wars
> 2) City/Town
> 3) Other Lego (baseplates, seasonal promo's, pick-a-brick, etc)
> 4) Non-Lego items (magazines, video games, storage boxes, etc)
> 5) Bionicle
> 6) Castle
> 7) Vikings
> 8) Exo-Force
> 9) Mars Mission
> 10) Trains
>
> That theme list is a little less accurate since some things fit into multiple
> categories-- like Star Wars keychains or the Holiday Train. There's other things
> I could list there, too, but I don't think it's very accurate data.
>
> DaveE
Nice work, Dave! I think your statistics are interesting and seem to correctly
identify some consumer trends. I would expect Shop at Home sales to reflect to
a greater extent those products that aren't as readily available at major local
retailers (Wal-Mart, Target, and Toys-R-Us probably constitute the majority of
sales in the US) - your findings do seem to reflect that. Interesting food for
thought.
-Jordan
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Message is in Reply To:
 | | Top 25 Sellers of 2007
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| Since March 12th 2007, I've been tracking Lego's "Top 25 Sellers" page. I believe it lists the top 25 Lego sets that have sold the most copies through the web during the past week (168 hours). Unfortunately, it's not perfect data, so this (...) (17 years ago, 4-Jan-08, to lugnet.general) !
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