Subject:
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Re: UTB set, LDD and LEGOFactory
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Newsgroups:
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lugnet.general
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Date:
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Tue, 8 May 2007 19:53:40 GMT
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Viewed:
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2421 times
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In lugnet.general, Didier Enjary wrote:
> Let me make an assertion : People buying the UTB set have to load LDD. So
> it's a way for TLC to turn people into the whole LEGOFactory program. I
> mean that's the MAIN goal. (not that the UTB set is just that, but the lack
> of BIs is all about that).
Um, I dunno. It's probably *A* goal, but it's also about reducing the cost of
the set. Why print instructions if you can avoid it? Part of it is also the
intended audience. Kids might not be all that likely to jump on the internet and
get the instructions, so removing the instructions from a set targetted at kids
may be pretty detrimental. But adults should be fine with going online to get
instructions, right? Plus, it turns people on to LEGO Factory! Two birds with
one stone!
> My main concern is that LDD is just so bad it will not reach this goal and
> only increase the feeling of frustration of customers and hurt the brand
> image.
Eh, I kinda think that it's not so much the quality of LDD itself so much as the
fact that it's an extra step in a different medium. You have to do *work* in
order to get the instructions. Personally, I wouldn't care if it was the best
software in the world, I'm still not enthused to go and GET the instructions.
Usually, I build every set I buy. Factory sets have been the major exception
(barring one other set that I bought once and never built, out of 1000+
different sets I own). I never even bothered to TRY building the Factory sets,
because it was an extra step. Or, rather, an extra bunch of steps.
1st, I *DON'T* want to build in front of the computer. Unless the model is a
100-piece model or less (and even if it were), it's just a horrifically
distasteful thought to go back and forth between building with tactile pieces
and looking at a CRT, while moving my hand on and off a mouse between building
steps. Blech!
2nd, I don't really want to print out the instructions. It's a huge printout, my
printer's not double-sided, it's probably not a high-quality print, it won't be
bound like an instruction manual, and I might not have a color printer (I do,
but that's beside the point) so I might not be able to even *use* a printout,
unless I take the print job to Kinko's, and pay more money (and talk about a
bigger hassle!).
3rd, I don't want to deal with the effort of a computer program. Downloading the
program, installing it, downloading the instructions, figuring out how to view
and/or print the instructions, and whatever else you have to do. It's just an
annoyance. And for the computer illiterate, this is a huge hurdle!
I guess basically, whether LDD is a good program or not doesn't really matter to
me. Either way, it's a hassle I don't want to deal with. And it probably means
I'll never build Lego Factory sets, unless I'm given some sort of other
incentive, or I get the option to easily print out or all-out *buy* the
instructions. If (for example) Lego sold the instructions seperately, or
included a CD with a PDF on it, maybe I'd actually build the sets.
LDD's effectiveness as a program will really just affect how likely I'll be to
use LDD along with the Factory program. If it's a good program, I'll be inclined
to build models using it, and maybe order them. And if it's not a good program,
I won't. But it probably won't affect whether or not I'll buy the Factory *sets*
per se.
DaveE
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Message is in Reply To:
 | | UTB set, LDD and LEGOFactory
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| Hi, Why are the UTB set building instructions LDD file format only ? too expensive for them to print the BIs ? hmmm...maybe. But what about pdf BIs then ? Let me make an assertion : People buying the UTB set have to load LDD. So it's a way for TLC (...) (17 years ago, 8-May-07, to lugnet.general)
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