Subject:
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UTB set, LDD and LEGOFactory
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Newsgroups:
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lugnet.general
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Date:
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Tue, 8 May 2007 16:26:34 GMT
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Highlighted:
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(details)
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Viewed:
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2292 times
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Hi,
Why are the UTB set building instructions LDD file format only ?
too expensive for them to print the BIs ? hmmm...maybe. But what about pdf BIs
then ?
Let me make an assertion : People buying the UTB set have to load LDD. So it's
a way for TLC to turn people into the whole LEGOFactory program. I mean that's
the MAIN goal. (not that the UTB set is just that, but the lack of BIs is all
about that).
That's not a big deal, right ? They just incite their customers to go into
LEGOFactory this way.
My main concern is that LDD is just so bad it will not reach this goal and only
increase the feeling of frustration of customers and hurt the brand image.
Yes LEGOFactory a great idea but I'm afraid LDD is detrimental to LF interest.
Any thoughts ?
Didier
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Message has 3 Replies:
 | | Re: UTB set, LDD and LEGOFactory
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| (...) I would have to challenge your basic assertion. In the past there have been other "sets" that were a collection of parts and came without instructions for anything at all. They also released Idea Books sold seperately. This is a collection of (...) (18 years ago, 8-May-07, to lugnet.general)
| | | Re: UTB set, LDD and LEGOFactory
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| (...) Um, I dunno. It's probably *A* goal, but it's also about reducing the cost of the set. Why print instructions if you can avoid it? Part of it is also the intended audience. Kids might not be all that likely to jump on the internet and get the (...) (18 years ago, 8-May-07, to lugnet.general)
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