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Subject: 
Re: The Lego Logo
Newsgroups: 
lugnet.general
Date: 
Tue, 7 Dec 2004 20:35:21 GMT
Viewed: 
902 times
  
In lugnet.general, Gerhard R. Istok wrote:
It stated that the Lego Logo could not be used in a website.  But that made
me curious.... their logo is plastered all over Lego boxes and brochures.
Would it be OK to display the corner of a Lego box that displays the logo?

It's a fine line between new light grey and old light grey :)

Basically, as long as you're not making it look like you're officially sponsored
by Lego, it's ok. If you were selling a second-hand Lego set for instance, it's
perfectly fine to show their logo, because you're showing your customer what
they're buying. However, if you put up JPG files of JUST the Lego logo onto your
website, it could be construed as misuse of their logo.

Now, there's only so much they can do legally, and there's only so much they
WANT to do (because most things aren't worth their while to chase). So the Fair
Play document just tries to get you, the Lego Fan, to respect their wishes.

I was also wondering about using the word "LEGO" in the title of my CD,
in conjunction with the word "unofficial", and of course use the disclaimer.

I'd say talk to Lego about it. IIRC when O'Reilly came out with their book on
programming Lego Mindstorms, Lego wanted to be paid for use of their name. In
the end, I think O'Reilly didn't have to pay for it, given that (as they pointed
out) they don't pay for use of the name in a number of their other technical
references which refer to other large brand names.

My guess is that Lego probably wouldn't like it if you called it something with
"Lego" in the title, but combined with the word "unofficial" (in equal font
probably, not miniature) they might be ok with it.

DaveE



Message has 1 Reply:
  Re: The Lego Logo
 
Remember it's not just what LEGO want to pursue, it is what they legally _have_ to pursue to maintain their trademarks and copyrights. The company may love for fan sites to show their logo and name prominently, but if they want to keep hold of their (...) (20 years ago, 8-Dec-04, to lugnet.general)

Message is in Reply To:
  The Lego Logo
 
I was reading a thread on lugnet.lego about someone using the word "LEGO" in their domain name. Then I went and read the rules Lego has about using their trademark names. It stated that the Lego Logo could not be used in a website. But that made me (...) (20 years ago, 7-Dec-04, to lugnet.general)

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