Subject:
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Re: The Lego Logo
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Newsgroups:
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lugnet.general
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Date:
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Wed, 8 Dec 2004 09:22:20 GMT
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Viewed:
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1556 times
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Remember it's not just what LEGO want to pursue, it is what they legally
_have_ to pursue to maintain their trademarks and copyrights. The company
may love for fan sites to show their logo and name prominently, but if they
want to keep hold of their name they simply are not allowed to allow it to
happen. They are already in a position where their brand is used in a
generic manner to the product (like Coca Cola and Xerox) so they have to be
especially careful if they don't want to see clone brands using their name.
I'm sure you know all this already, but sometimes people perceive companies
to be heavy handed with their enforcement when they are simply bound by law
to do so to prevent pollution of their brand.
--
James Stacey
------
www.minifig.co.uk
Lugnet Member #925
I'm a citizen of Legoland travellin' Incommunicado
"David Eaton" <deaton@intdata.com> wrote in message
news:I8DD6x.22Hq@lugnet.com...
> In lugnet.general, Gerhard R. Istok wrote:
> > It stated that the Lego Logo could not be used in a website. But that • made
> > me curious.... their logo is plastered all over Lego boxes and • brochures.
> > Would it be OK to display the corner of a Lego box that displays the • logo?
>
> It's a fine line between new light grey and old light grey :)
>
> Basically, as long as you're not making it look like you're officially • sponsored
> by Lego, it's ok. If you were selling a second-hand Lego set for instance, • it's
> perfectly fine to show their logo, because you're showing your customer • what
> they're buying. However, if you put up JPG files of JUST the Lego logo • onto your
> website, it could be construed as misuse of their logo.
>
> Now, there's only so much they can do legally, and there's only so much • they
> WANT to do (because most things aren't worth their while to chase). So the • Fair
> Play document just tries to get you, the Lego Fan, to respect their • wishes.
>
> > I was also wondering about using the word "LEGO" in the title of my CD,
> > in conjunction with the word "unofficial", and of course use the • disclaimer.
>
> I'd say talk to Lego about it. IIRC when O'Reilly came out with their book • on
> programming Lego Mindstorms, Lego wanted to be paid for use of their name. • In
> the end, I think O'Reilly didn't have to pay for it, given that (as they • pointed
> out) they don't pay for use of the name in a number of their other • technical
> references which refer to other large brand names.
>
> My guess is that Lego probably wouldn't like it if you called it something • with
> "Lego" in the title, but combined with the word "unofficial" (in equal • font
> probably, not miniature) they might be ok with it.
>
> DaveE
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Message is in Reply To:
 | | Re: The Lego Logo
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| (...) It's a fine line between new light grey and old light grey :) Basically, as long as you're not making it look like you're officially sponsored by Lego, it's ok. If you were selling a second-hand Lego set for instance, it's perfectly fine to (...) (20 years ago, 7-Dec-04, to lugnet.general)
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