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Subject: 
Re: Samsonite LEGO in 1960s SEARS catalogs
Newsgroups: 
lugnet.general
Date: 
Sun, 5 Dec 2004 07:42:55 GMT
Viewed: 
879 times
  
In lugnet.general, Allan Bedford wrote:
   In lugnet.general, Eric Strand wrote:
   This morning I placed some new SEARS Christmas Catalog scans online. 1962 was the first year that LEGO was featured in the SEARS catalog.

1962 http://www.brickshelf.com/gallery/estrand/Vintage-Ads/lego_ad_1962_sears_christmas_catalog.jpg

1964 http://www.brickshelf.com/gallery/estrand/Vintage-Ads/lego_ad_1964_sears_christmas_catalog.jpg

1965 http://www.brickshelf.com/gallery/estrand/Vintage-Ads/lego_ad_1965_sears_christmas_catalog.jpg

1966 http://www.brickshelf.com/gallery/estrand/Vintage-Ads/lego_ad_1966_sears_christmas_catalog.jpg

1967 http://www.brickshelf.com/gallery/estrand/Vintage-Ads/lego_ad_1967_sears_christmas_catalog.jpg

Samsonite LEGO gears are introduced in the Christmas 1965 catalog. Many sets which never made it into a LEGO catalog are featured (such as 244, 324, 536, etc.)

Eric,

Thank you for helping bring this bit of LEGO history to our attention. These are great scans. The ads are so much fun to look at and imagine what it might have been like as a young kid seeing them for the first time. They are just about 10 years or so before my own childhood LEGO years, so they are not pictures that I have seen before.

Thanks again! Allan B.

Allan, Thanks for the comments. I’m fascinated with Samsonite LEGO and these catalogs help date many of the old sets.

Here is 1963: http://www.brickshelf.com/gallery/estrand/Vintage-Ads/lego_ad_1963_sears_christmas_catalog.jpg

Take a look around my other brickshelf folders and you’ll find some other interesting Samsonite LEGO items.

Eric



Message has 1 Reply:
  Re: Samsonite LEGO in 1960s SEARS catalogs
 
(...) Yes, I've looked through your folder several times. Not every item every time, but on each visit I take a look at a few more of the old sets. Growing up in Canada, most of my childhood LEGO sets are marked 'Samsonite'. Luckily for me, my (...) (20 years ago, 5-Dec-04, to lugnet.general, FTX)

Message is in Reply To:
  Re: Samsonite LEGO in 1960s SEARS catalogs
 
(...) Eric, Thank you for helping bring this bit of LEGO history to our attention. These are great scans. The ads are so much fun to look at and imagine what it might have been like as a young kid seeing them for the first time. They are just about (...) (20 years ago, 24-Nov-04, to lugnet.general)

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