Subject:
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Re: traitor transport #6099
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Newsgroups:
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lugnet.general
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Date:
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Sat, 29 May 1999 17:26:08 GMT
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Reply-To:
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lpien@*AvoidSpam*ctp.iwantnospam.com
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Viewed:
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1669 times
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Did you want responses by email or posting here? email is better. I will
do your survey if you will commit to sharing what you learned from TLG
and the paper itself once you finish. Information given for information
received.
As a teaser, I will tell you that I have some very strong and distinct
opinions about this set... it's the worst non juniorised set I've ever
seen, and I like castle a fair bit.
Bob Bulger wrote:
>
> I am in the process of completing a paper on the a particular LEGO product
> "Traitor Transport". I have received some input directly from LEGO as to their
> thoughts on why this particular product was/was not successful.Now I would
> like to hear from some actual users. If you have any familiarity with this
> particular product, I would be very appreciative if you could please fill out
> the following brief questionairre.
>
> Background
>
> In 1977 LEGO introduced the "Traitor Transport" product as a promotion piece
> for the "Fright Knights" / Castle theme. The product contained 140 pieces
> including a dragon, horse, jail cart and two knights as well as a single piece
> plastic dragon cave. The product was targeted at boys aged 7-12. In the U.S.
> the product retailed for approx. $19-20 while in Canada it sold for approx $25.
>
> Survey
>
> Please rate the following four questions from 1-5 with 5 being Great, 3 average
> and 1 Poor
>
> 1. How would you rate the castle theme overall?
>
> 2. How would you rate the "Fright Knight" products overall?
>
> 3. How would you rate "Traitor Transports"?
>
> 4. If you can recall, how would you rate the overall packaging of the "Traitor
> Transport" product?
>
> The next few questions require a short typed response
>
> 5. Do you own any Castle theme products?
>
> 6. Do you own any "Fright Knight" themed products?
>
> 7. Do you own the "Traitor Transport"
>
> 8. What if anything did you like most about the "Traitor Transport" product?
>
> 9. What if anything, did you dislike about the "Traitor Transport" product?
>
> 10. At $18-19, how would you rate the value of the "Traitor Transport" product?
>
> 11. How would you compare the value of other "Fright Knight" products to the
> "Traitor Transport" product?Better/Worse, Why?
>
> 12. If you worked for LEGO, what would you have done differently to improve the
> sales of the "Traitor Transport" product?
>
> The last two questions are multiple choice
>
> 13. How did you hear about the "Traitor Transport" product?
> a) LEGO web site
> b) LEGO newsletter
> c) Other website
> d) Store advertisement
> e) a friend
> f) other _______________
>
> 14. Where do you purchase the najority of your LEGO?
> a) Department store
> b) Toy store
> c) Specialty store
> d) Internet other than LEGO site
> e) LEGO internet site
>
> I apologize, Iam having some problems finishing this survey. As mentioned
> earlier, I would appreciate any help you can give me. I will forward an
> overview of the responses received by June 8, 1999.
>
> Thanks again,
> Bob
--
Larry Pieniazek http://my.voyager.net/lar
FDIC Know your Customer is wounded, thanks to you, but not dead...
See http://www.defendyourprivacy.com for details
For me: No voyager e-mail please. All snail-mail to Ada, please.
- Posting Binaries to RTL causes flamage... Don't do it, please.
- Stick to the facts when posting about others, please.
- This is a family newsgroup, thanks.
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 | | traitor transport #6099
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| I am in the process of completing a paper on the a particular LEGO product "Traitor Transport". I have received some input directly from LEGO as to their thoughts on why this particular product was/was not successful.Now I would like to hear from (...) (27 years ago, 29-May-99, to lugnet.general)
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