Subject:
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Re: traitor transport #6099
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Newsgroups:
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lugnet.general
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Date:
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Sat, 29 May 1999 03:19:54 GMT
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Viewed:
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1517 times
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You might update the date it was released. Certainly not 1977, maybe 1987.
Adam Howard
Bob Bulger <rjbulger@sympatico.ca> wrote in message
news:FCH2GE.IyC@lugnet.com...
> I am in the process of completing a paper on the a particular LEGO product
> "Traitor Transport". I have received some input directly from LEGO as to • their
> thoughts on why this particular product was/was not successful.Now I would
> like to hear from some actual users. If you have any familiarity with this
> particular product, I would be very appreciative if you could please fill • out
> the following brief questionairre.
>
> Background
>
> In 1977 LEGO introduced the "Traitor Transport" product as a promotion • piece
> for the "Fright Knights" / Castle theme. The product contained 140 pieces
> including a dragon, horse, jail cart and two knights as well as a single • piece
> plastic dragon cave. The product was targeted at boys aged 7-12. In the • U.S.
> the product retailed for approx. $19-20 while in Canada it sold for approx • $25.
>
> Survey
>
> Please rate the following four questions from 1-5 with 5 being Great, 3 • average
> and 1 Poor
>
> 1. How would you rate the castle theme overall? 5
>
> 2. How would you rate the "Fright Knight" products overall? 3
>
> 3. How would you rate "Traitor Transports"? 2
>
> 4. If you can recall, how would you rate the overall packaging of the • "Traitor
> Transport" product? 4
>
> The next few questions require a short typed response
>
> 5. Do you own any Castle theme products? Yes
>
> 6. Do you own any "Fright Knight" themed products? Yes
>
> 7. Do you own the "Traitor Transport" Yes
>
> 8. What if anything did you like most about the "Traitor Transport" • product?
> Another Dragon
>
>
>
> 9. What if anything, did you dislike about the "Traitor Transport" • product?
> The plastic cave. I hate lego plates that don't have any studs on them. • Note: not all were sold with a plastic cave.
>
>
> 10. At $18-19, how would you rate the value of the "Traitor Transport" • product?
> 1
>
>
> 11. How would you compare the value of other "Fright Knight" products to • the
> "Traitor Transport" product?Better/Worse, Why?
> Slightly better. They were more playable. And some sets had some really • great pieces.
>
>
> 12. If you worked for LEGO, what would you have done differently to • improve the
> sales of the "Traitor Transport" product?
> Redesign it, add more pieces for the same price.
>
>
>
>
>
> The last two questions are multiple choice
>
> 13. How did you hear about the "Traitor Transport" product?
> a) LEGO web site
> b) LEGO newsletter
> c) Other website
> d) Store advertisement
> e) a friend
> x f) other saw it at the store>
> 14. Where do you purchase the 'm'ajority of your LEGO?
> a) Department store
> xb) Toy store
> c) Specialty store
> d) Internet other than LEGO site
> e) LEGO internet site
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