Subject:
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Re: traitor transport #6099
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Newsgroups:
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lugnet.general
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Date:
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Sat, 29 May 1999 09:36:06 GMT
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Viewed:
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669 times
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Actually, its 1997.
On Sat, 29 May 1999, Adam Howard wrote:
> You might update the date it was released. Certainly not 1977, maybe 1987.
> Adam Howard
>
> Bob Bulger <rjbulger@sympatico.ca> wrote in message
> news:FCH2GE.IyC@lugnet.com...
> > I am in the process of completing a paper on the a particular LEGO product
> > "Traitor Transport". I have received some input directly from LEGO as to • their
> > thoughts on why this particular product was/was not successful.Now I would
> > like to hear from some actual users. If you have any familiarity with this
> > particular product, I would be very appreciative if you could please fill • out
> > the following brief questionairre.
> >
> > Background
> >
> > In 1977 LEGO introduced the "Traitor Transport" product as a promotion • piece
> > for the "Fright Knights" / Castle theme. The product contained 140 pieces
> > including a dragon, horse, jail cart and two knights as well as a single • piece
> > plastic dragon cave. The product was targeted at boys aged 7-12. In the • U.S.
> > the product retailed for approx. $19-20 while in Canada it sold for approx • $25.
> >
> > Survey
> >
> > Please rate the following four questions from 1-5 with 5 being Great, 3 • average
> > and 1 Poor
> >
> > 1. How would you rate the castle theme overall? 5
> >
> > 2. How would you rate the "Fright Knight" products overall? 3
> >
> > 3. How would you rate "Traitor Transports"? 2
> >
> > 4. If you can recall, how would you rate the overall packaging of the • "Traitor
> > Transport" product? 4
> >
> > The next few questions require a short typed response
> >
> > 5. Do you own any Castle theme products? Yes
> >
> > 6. Do you own any "Fright Knight" themed products? Yes
> >
> > 7. Do you own the "Traitor Transport" Yes
> >
> > 8. What if anything did you like most about the "Traitor Transport" • product?
> > Another Dragon
> >
> >
> >
> > 9. What if anything, did you dislike about the "Traitor Transport" • product?
> > The plastic cave. I hate lego plates that don't have any studs on them. • Note: not all were sold with a plastic cave.
> >
> >
> > 10. At $18-19, how would you rate the value of the "Traitor Transport" • product?
> > 1
> >
> >
> > 11. How would you compare the value of other "Fright Knight" products to • the
> > "Traitor Transport" product?Better/Worse, Why?
> > Slightly better. They were more playable. And some sets had some really • great pieces.
> >
> >
> > 12. If you worked for LEGO, what would you have done differently to • improve the
> > sales of the "Traitor Transport" product?
> > Redesign it, add more pieces for the same price.
> >
> >
> >
> >
> >
> > The last two questions are multiple choice
> >
> > 13. How did you hear about the "Traitor Transport" product?
> > a) LEGO web site
> > b) LEGO newsletter
> > c) Other website
> > d) Store advertisement
> > e) a friend
> > x f) other saw it at the store>
> > 14. Where do you purchase the 'm'ajority of your LEGO?
> > a) Department store
> > xb) Toy store
> > c) Specialty store
> > d) Internet other than LEGO site
> > e) LEGO internet site
>
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Message is in Reply To:
 | | Re: traitor transport #6099
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| You might update the date it was released. Certainly not 1977, maybe 1987. Adam Howard Bob Bulger <rjbulger@sympatico.ca> wrote in message news:FCH2GE.IyC@lugnet.com... (...) their (...) out (...) piece (...) piece (...) U.S. (...) $25. (...) (...) (25 years ago, 29-May-99, to lugnet.general)
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