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Subject: 
Re: LEGO direct query of the week
Newsgroups: 
lugnet.loc.au, lugnet.general, lugnet.lego.direct
Date: 
Fri, 4 Jan 2002 07:07:53 GMT
Viewed: 
58 times
  
In lugnet.loc.au, Lawrence Wilkes writes:

"Benjamin Whytcross" <b_whytcross@hotmail.com> wrote in message news:GpB4s5.GI0@lugnet.com...
It seems that LD have no interest in catering for the world market, and
still insist that the USA is the only country they care about, as shown by
their description of 3425:

"Play for the championship!

Now you can lead your team to victory in the ultimate soccer match! This
special set features a full 22 players, four balls, and more. Make the
players move forward and backward, and the goalkeeper leap high to block
that kick. Use the special logo and number stickers to turn your squad into
the US National World Cup Team"

Now, when I found this, I was looking for items for AUSTRALIA, not the
UNITED STATES. Readng it that way, one can assume this set comes with
figures for an Australian team[1] ("Now you can lead our team to
victory...")...yet they expect you to then turn this into the "US National
World Cup Team". Maybe it's just me, but this doesn't seem to make sence, as
I don't believe the US team plays in green and gold, and I don't
particularly want a US team in my collection anyway.

[1] Actually, the way this is advertised[2], I would expect that any country
that has access to this set would get their own team, along with stickers to
make it into the US team.

[2] Which in Australia, could end up with the Lego Direct having to pay up a
fair amount in fines over "misleading and deceptive advertising" if they
don't include an Australian team [I could be mistaken...after all, I am not
a lawyer. However, I believe other companies have had trouble with
less...even small print isn't justifiable as an excuse. (Target and KMART
with their 12.5% off everything sales, etc.]

Well the set is very clearly named 'US National Team...', so I don't think there is any ambiguity about this.

Yes, but there are 2 teams in the set, and it does say that you can turn
"YOUR SQUAD" into the US team, not that you can turn one team into the US
team...so I still believe it reads as though there will be an Australian
team in the set if I order it, and if you order it there should be one of
the UK teams, etc.


However, I agree that is someone disappointing that the only team on offer in ANY country is the USA.
Here in the UK the USA is not my team. So why is it worded that way?
And it does make me laugh seeing as they are the least enthusiastic about the game. Whilst the US is clearly the biggest
single market, it is not the biggest market for soccer-based sets I wouldn't have thought.

Agreed...but then again they do expect the world to bow down before them,
and lego seems to have been doing an exceptional job of it for a few years.
[whereas I seem to have a little difficulty with the concept ;) ]

The probable cause for a US specific set is most likely the result of
whinging from them a few years ago when quite a few european countries got
world cup sets and the US missed out...although an explanation for why 1)
there is a US womens team set, but none for any other country[1] and 2) the
female hair in the previous field set 3409 was US only is still needed.


What about a  Germany 1 England 5 commemorative set? :-)

lawrence

[1] what does LEGO expect...that the US ladies team is the ONLY female team
in the world, or that they will play against mens teams around the world, or
that they'll play with themselves?

Benjamin Whytcross



Message has 3 Replies:
  Re: LEGO direct query of the week
 
(...) <snips> (...) Let me know when *that* set comes out ;) (23 years ago, 4-Jan-02, to lugnet.loc.au, lugnet.general, lugnet.lego.direct)
  Re: LEGO direct query of the week
 
(...) I think it's mostly a matter of the size of the market, though in that case Germany should see some specials also. It may also be a factor that probably the largest soccer fan base in the US is also pretty much the age range for LEGO (soccer (...) (22 years ago, 4-Jan-02, to lugnet.loc.au, lugnet.general, lugnet.lego.direct)
  Re: LEGO direct query of the week
 
(...) [snipped description of affront] That is pretty lame -- considering that football/soccer is a big deal almost everywhere except the US. (...) I'd guess the US team sets have happened because (a) soccer is very popular as a kid's sport in the (...) (22 years ago, 4-Jan-02, to lugnet.loc.au, lugnet.general, lugnet.lego.direct)

Message is in Reply To:
  Re: LEGO direct query of the week
 
"Benjamin Whytcross" <b_whytcross@hotmail.com> wrote in message news:GpB4s5.GI0@lugnet.com... (...) Well the set is very clearly named 'US National Team...', so I don't think there is any ambiguity about this. However, I agree that is someone (...) (23 years ago, 2-Jan-02, to lugnet.loc.au, lugnet.general, lugnet.lego.direct)

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