Subject:
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Re: Classic legends? legendary classics?
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Newsgroups:
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lugnet.general
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Date:
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Sat, 9 Jun 2001 03:47:07 GMT
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Viewed:
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1580 times
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Greg Perry wrote:
> In lugnet.general, Jonathan Lill writes:
> > So Brad clearly stated that LEGO Legends and the LEGO Classics are distinct
> > lines. The Classics apparently have all new shelf-ready packaging though
> > they seem to be a S@H exclusive. The Legends will have packaging resembling
> > the sculptures. The classics are relatively recent sets whose parts and
> > molds still exist. The legends sets will be older with rarer parts.
>
> I may have misunderstood what's going on with the Classic sets but I thought
> that they would NOT be S@H exclusives - as evidenced by the fact that they
> first appeared on a German retailer's website. I don't remember if there
> were ever any statements made about whether they would be available to
> retailers elsewhere on the planet. Are the Classic sets going to S@H
> exclusives for some countries but not for others?
I think Classics will end up in limited retail in some countries, S@H only in US,
but Brad can comment more.
> > I understand that. But what is the real difference from the consumer's point
> > of view? How does LEGO benefit from pursuing two distinct packaging and
> > marketing strategies in selling old sets. Wouldn't it make more sense if
> > there was only one line of reissued sets?
>
> I agree - one line would appear to make more sense - but haven't we all just
> about given up trying to apply our consumers' perception of logic and sense
> to the actions of TLC? Maybe it's some kind of "more is better" approach.
Note the Classics use full-color boxes - much more expensive, which means they'll
be producing a LOT more of those sets in order to amortize the box costs. B&W
boxes are quicker/easier/cheaper to make, for the more limited Legends (I'm
assuming they're going to be a LOT more limited, since you don't mold a TRU's
worth of sets for S@H, they wouldn't have the storage space).
--
Tom Stangl
***http://www.vfaq.com/
***DSM Visual FAQ home
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Message is in Reply To:
 | | Re: Classic legends? legendary classics?
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| (...) I may have misunderstood what's going on with the Classic sets but I thought that they would NOT be S@H exclusives - as evidenced by the fact that they first appeared on a German retailer's website. I don't remember if there were ever any (...) (25 years ago, 8-Jun-01, to lugnet.general)
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