Subject:
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Re: Classic legends? legendary classics?
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Newsgroups:
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lugnet.general
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Date:
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Fri, 8 Jun 2001 21:56:22 GMT
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Viewed:
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355 times
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In lugnet.general, Jonathan Lill writes:
> So Brad clearly stated that LEGO Legends and the LEGO Classics are distinct
> lines. The Classics apparently have all new shelf-ready packaging though
> they seem to be a S@H exclusive. The Legends will have packaging resembling
> the sculptures. The classics are relatively recent sets whose parts and
> molds still exist. The legends sets will be older with rarer parts.
I may have misunderstood what's going on with the Classic sets but I thought
that they would NOT be S@H exclusives - as evidenced by the fact that they
first appeared on a German retailer's website. I don't remember if there
were ever any statements made about whether they would be available to
retailers elsewhere on the planet. Are the Classic sets going to S@H
exclusives for some countries but not for others?
> I understand that. But what is the real difference from the consumer's point
> of view? How does LEGO benefit from pursuing two distinct packaging and
> marketing strategies in selling old sets. Wouldn't it make more sense if
> there was only one line of reissued sets?
I agree - one line would appear to make more sense - but haven't we all just
about given up trying to apply our consumers' perception of logic and sense
to the actions of TLC? Maybe it's some kind of "more is better" approach.
> It seems to me that the differences between the two lines are of interest
> only to fans who follow the manufacturing process. For me there is no
> difference why the Guarded Inn and the Pirate Ships should occupy separate
> lines. Aren't they both classic and legendary in their own ways even if
> there were other sets we would prefer to be reissued?
>
> Does anybody have an explanation to this?
Probably not.
> Jonathan
G.
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Message has 3 Replies:
 | | Re: Classic legends? legendary classics?
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| (...) Brad Justus said on his original post that LEGO Classics will be on German retailers: check: (URL)I understand that. But what is the real difference from the consumer's point (...) As long as they keep the old good sets coming, I don't care (...) (23 years ago, 8-Jun-01, to lugnet.general)
| | | Re: Classic legends? legendary classics?
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| (...) Well, Brad did say that Classics was not intended to be a long term product line, and Legends was. Seems like a significant enough difference to make it two product lines. But as to hard answers, and not casual speculation, well then, (...) (23 years ago, 8-Jun-01, to lugnet.general)
| | | Re: Classic legends? legendary classics?
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| (...) I think Classics will end up in limited retail in some countries, S@H only in US, but Brad can comment more. (...) Note the Classics use full-color boxes - much more expensive, which means they'll be producing a LOT more of those sets in order (...) (23 years ago, 9-Jun-01, to lugnet.general)
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Message is in Reply To:
| | Classic legends? legendary classics?
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| So Brad clearly stated that LEGO Legends and the LEGO Classics are distinct lines. The Classics apparently have all new shelf-ready packaging though they seem to be a S@H exclusive. The Legends will have packaging resembling the sculptures. The (...) (23 years ago, 8-Jun-01, to lugnet.general)
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