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Subject: 
Re: TLG and "Seeding"
Newsgroups: 
lugnet.general, lugnet.starwars
Date: 
Wed, 28 Feb 2001 15:05:42 GMT
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In lugnet.general, "Jake McKee" <jacob.mckee@america.lego.com> writes:
But the discussion was not about MOCs...it was about building instructions
for a specific design. Personally, I am inclined to trust that the thousands
of hours of research that the TLG has done over the many years has given
them a solid understanding of the best way to create the instructions (and
thus random colored bricks) for kids of the appropriate target age to use.

I'm willing to trust that the thousands of hours of Market Research that TLC
has done over the many years has given them a solid understanding of the
best way to create demand for more pieces and more sets.

--Todd



Message has 2 Replies:
  Re: TLG and "Seeding"
 
(...) Point taken, but I will also trust the time I've spent observing my kids build sets by the instructions. The other color parts HELP that process. Personally I'd rather that they used wilder colors (why, in a grey model, use a blue 2x2 spotter (...) (24 years ago, 28-Feb-01, to lugnet.general, lugnet.starwars)
  Re: TLG and "Seeding"
 
I think the marketing department needs some help. Every time I hear "our market testing shows that kids and parents want juniorization" I am amazed at how large the gap between marketing and reality is. Parents and kids want the exact same things (...) (24 years ago, 28-Feb-01, to lugnet.general, lugnet.lego.direct)  

Message is in Reply To:
  Re: TLG and "Seeding"
 
(...) But the discussion was not about MOCs...it was about building instructions for a specific design. Personally, I am inclined to trust that the thousands of hours of research that the TLG has done over the many years has given them a solid (...) (24 years ago, 28-Feb-01, to lugnet.general, lugnet.starwars)  

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