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"ben medinets" <bmedinets@aol.com> wrote in message
news:G7IoqM.GIL@lugnet.com...
> I think the direction The Lego Group needs to go is to finally address its
> market...it needs to realize that 90% of its market base is probably with
> the F(ans) O(f) L(ego), not the kids - who are more into electronic
> gaming.
Um, hello?
I believe you have those numbers reversed - kids are about 90% of TLC's market,
and the AFOLs are about 10%. LEGO will NEVER cease to be a kid's toy. But -
LEGO should change their strategies to bring it back to a Construction Toy, and
not this juniorized crap we see now. Granted, LoM and SW are NOT juniorized,
the rest is horribly juniorized.
XFUT -> lugnet.dear-lego
--
Tim Courtney - tim@zacktron.com
http://www.ldraw.org - Centralized LDraw Resources
http://www.zacktron.com - Zacktron Alliance
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Message is in Reply To:
 | | Re: Come on Lego...get with it!
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| (...) Sounds a lot like me. Its sad to see where Lego is going lately...1997 and on have been pretty bad for those in Lego who design new sets... the question that needs to be ask is why the concept of juniorization?? The concept that should be (...) (23 years ago, 21-Jan-01, to lugnet.general)
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