Subject:
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Re: LEGO INmotion Makes Debut at Detroit’s North American International Auto Show
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Newsgroups:
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lugnet.general
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Date:
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Sun, 14 Jan 2001 19:41:00 GMT
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Viewed:
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1177 times
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In lugnet.general, Jake McKee writes:
> Suzanne,
>
> You beat me to the punch! I was going to post a message about this. We have
> just launched a sub site of LEGO.com (www.lego.com/INmotion) that details
> this vehicle concept.
Well certainly expading the brand is a good idea..
However even if I could afford it, I would not buy a Lego(R) Brand car
unless it uses ethier LPG ( less costly to run here in the UK) or a
lower/zero emmison fuel source such as hydrogen, electricty or even solar!!
(ISTR something about the Califronia authorites working towards Zero Emisson
vehicles being a standard.)
After all Lego Systems Inc is environmetally friendly isn't it?
Any plans for a European or UK version?
> The concept is really cool, and *no* the car is not made out of LEGO!
But I assume we can look forward to a Lego(R) model of it??
> :) If
> you are familiar with the Eddie Bauer edition of the Ford Expedition, you
> will understand the INmotion concept. Basically, the interior of this
> vehicle is created to help create excitement, education, and play value for
> road travel. With family time increasingly being spent in the car, LEGO and
> Johnson Controls partnered to create this concept to improve the quality of
> time spent in the car.
>
> For a better look at the car, there is a Quicktime VR movie that allows a
> full 360 view of the interior, take a look at the "360 View" of the INmotion
> web site: www.lego.com/inmotion
>
>
> To answer a few questions in advance:
>
> 1. Is this project taking resources away from the development of LEGO brick
> based toys?
>
> - No. This project involves a licensing agreement with Johnson Controls for
> the actual production. Johnson Controls brings the experience of developing
> high quality vehicle interiors, while LEGO will provide the solid
> understanding of play value.
Sharing your expertise in design of stuff for kids?
>
> 2. What is the benefit of this project to LEGO?
>
> From the Press Release:
>
> "The Johnson Controls LEGO INmotion concept vehicle is a creative and
> innovative new approach to family travel. Parents have long sought to find
> new and absorbing ways in which to keep children engaged on long journeys by
> road."
>
> What better way to cement LEGO's fun and engaging values in the mind of a
> child than to turn what has typically been a long, boring road trip into an
> opportunity to play and learn? (Remember the Simpsons, "Are we there yet?"
> "No!" "Are we there yet?" "No!") Once the child gets out of the INmotion
> vehicle, they take the LEGO toys and enjoyment with them!
>
>
> 3. I want one now! When can I buy one?
>
> - The vehicle concept was officially launched last weekend at the Detroit
> Auto Show. Depending on the response, which so far as been overwhelmingly
> good, the decision will be made to put it into production.
>
> I am not positive of when the actual "on the street" date is. I will let you
> all know when I know.
>
> 4. How can I help get this concept into production?
>
> - On the INmotion web site (www.lego.com/INmotion), there is a section
> called "Help Design It". This will lead you to a form to answer a few
> questions about your interest in the vehicle itself, as well as certain
> individual features. Please fill out the survey and let LEGO and Johnson
> Controls know what you think. The more the responses, the more the likely
> the concept will get pushed through.
Going there soon...
> I hope I have answered all the questions in advance, but please let me know.
> Personally, I thought it was a great concept, but now that I have actually
> seen it, I want one, and I don't even have kids!
>
> Jake
Alex
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