Subject:
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My Lego Theroy
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Newsgroups:
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lugnet.general
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Date:
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Thu, 13 Jul 2000 04:39:01 GMT
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Viewed:
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482 times
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ive been thinking about why lego has been trying to jonuorize everything so
this is what i can up with
1: lego is trying to make lego at it's aimed age (4-12) and older lego sets
have more appeal to older people that have been using lego most of their lives.
2: lego is running out of really good ideas that do not require 'Specalty
Parts' eg. normal bricks
3: lego is loosing appeal to the younger generation so it thinks that 'cool'
pecies will draw them in. eg. crystals, rubys, skeletons etc.
this is only a theroy based on what i belive is true
i could be completely wrong
-James Walker
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Message has 2 Replies:
 | | Re: My Lego Theroy
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| (...) This may be true, but I think the premise is weak. I enjoyed complicated sets as a child. An important factor I think you leave out is: Lego is trying to cut costs as much as possible, and are apparently willing to sacrifice what makes them (...) (24 years ago, 13-Jul-00, to lugnet.general)
| | | Re: My Lego Theroy
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| (...) A lot of people seem to go on about this perceived 'juniorization' but I'm not sure I get it. What are people's truly objective arguments about this? By objective I don't mean bemoaning that "things aren't what they used to be" but a trend (...) (24 years ago, 13-Jul-00, to lugnet.general)
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