Subject:
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Re: AFOL article
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Newsgroups:
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lugnet.general
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Date:
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Mon, 24 Apr 2000 18:43:36 GMT
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Viewed:
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1131 times
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In lugnet.general, Todd Lehman writes:
> In lugnet.general, Tony Kilaras writes:
> > From this article about AFOLs:
> >
> > http://www.ocregister.com/living/lego00421cci1.shtml
> >
> > "Lego International Inc., the Danish toy giant behind Lego and all Lego-
> > related stuff, said nearly 10 percent of its plastic brick sales (roughly
> > $180 million worldwide) goes to adults who have no plan to pass the bricks
> > over to any kid. The adult market for Lego has more than doubled in the past
> > three years."
>
> I wonder if $180M is a typo? The 1998 TLG annual report lists net sales of
> 7,680 million DKK in 1998 and 7,616 million DKK in 1997. In today's[2] USD
> these figures are 968 million USD and 960 million USD, respectively. Could
> it be true that only 1/5 of LEGO sales are plastic bricks or that the
> DKK<=>USD conversion rate has changed by a factor of 5x in two years?
Perhaps the statement is poorly syntaxed (like this). It may be saying that
180 million worldwide is 10% of it's plastic brick sales. It's still off, but
not by as much. IF TLG's brick sales have doubled in the last two years (not
unreasonable, given Mindstorms and Star Wars), then it's approximately
accurate.
James
http://www.shades-of-night.com/lego/
I'm getting paid for this --> alladvantage.com
Sign up via me, the reference $$ go to fund Lugnet.
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Message is in Reply To:
 | | Re: AFOL article
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| (...) I wonder if $180M is a typo? The 1998 TLG annual report lists net sales of 7,680 million DKK in 1998 and 7,616 million DKK in 1997. In today's[2] USD these figures are 968 million USD and 960 million USD, respectively. Could it be true that (...) (25 years ago, 24-Apr-00, to lugnet.general)
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