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Brad Justus <legodirect@lego.com> wrote in message
news:FqnBx1.MLI@lugnet.com...
> To everyone at LUGNET:
[snippage]
> I can say now that we are building our new offerings not to a narrow focus • with
> limited age appeal (i.e. what has been perceived as the "traditional" LEGO
> target of children). Instead, we recognize that our appeal extends over a • wide
> range of ages and interests, and that LEGO has a value proposition not • only for
> younger children, but for young parents, families, older children and
> teenagers, and - most decidedly - adults. Nor do we view LEGO Mindstorms • as our
> only product with adult appeal; the health and vitality of LUGNET is • testament
> to the interest our core play materials products hold for everyone. So we • will
> be reshaping our direct-to-consumer presence, both online and offline (for
> example, the LEGO club), to be much more attuned to the needs and • interests of
> our consumers.
>
> Among other activities, we will be helping to enable and participate in • LEGO
> communities for older (i.e. adult) enthusiasts, and we will create (over • time)
> products and other offerings with specific appeal to this group. This • means not
> only bulk buying, but perhaps exclusive playthemes or product lines that • are
> made even more valuable by the participation and input of the community.
>
> We intend also to provide support, either financial or otherwise, to as • many of
> the LEGO communities and clubs out there (both online and off) as we can. • I've
> even spoken to Todd Lehman regarding how we can provide support for LUGNET
> (without, of course, in any way comprising its independence. And we're • also
> working on organizing a couple of events at our first-ever LEGO Club • Convention
> at LEGOLAND California in July which should have interest specifically for
> AFOLs.
I can only hope that means we might see some better selection of track
(wider radius curves, crossings that are not 90', different point
configurations) for our train displays and the possibility of DCC trains.
>
> And what (I hear you saying) about bulk buying? Well, it's definitely
> happening. We are working right now on determining how many items we can • offer
> initially - though I should tell you, it will necessarily be a limited • number
> at first as we test our manufacturing and distribution capabilities for • this.
> In addition to a selection of standard bricks, we will also be offering a • dozen
> or so "non-standard" items which we will, in a couple of weeks, want to • have
> your input on. (Start mobilizing those votes for windows now.) Also, we • will
> not be offering items which are currently out of production, at least for • some
> time (I can't make any promises here.) And, once again, the target for
> delivering this service to you is late summer. I'll have more details on • bulk
> buying, as I said, in two or three weeks.
I would suggest that everyone think about these items we can request. I
know certain people want pitchforks, or 1x1 tiles, etc. I would hope that
we can come up with some items that are universally wanted and would sell in
enough quantities that show this is a good thing. I would hate to see Lego
offer monkeys and rowboats, which only have appeal to a few people (although
it might be great for them) and little appeal to most others.
I have an idea of what would be ideal items for such a list, but I would
want to think it over before I post it to make sure I have gotten all the
items on it that are really important. I also would hope that people would
consider what will be relatively easy to get through set purchases vs. bulk
ordering. Although I would love to buy black train windows bulk, I can get
them from the soccer busses easily enough. I would, however, like to be
able to get train window glass!
Mike Poindexter
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Message has 3 Replies:
 | | Re: an update -- and an apology
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| (...) Mike, I concur. If you look at what is not easily available in sets, then some of the items I listed on a previous post are valid: clear slopes - rare in most any set, 2x2 windows - great for making skyscrapers (1x4x5 or 1x4x6 are too large (...) (25 years ago, 28-Feb-00, to lugnet.dear-lego, lugnet.general)
| | | Re: an update -- and an apology
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| I don't think making a list will be a problem - I'm sure Todd could set up a voting page on Lugnet. Of course, we'd need a pre-voting page to vote on what should be voted on ;-) Ditto on the REAL train glass. Mike Poindexter wrote: I have an idea of (...) (25 years ago, 28-Feb-00, to lugnet.dear-lego, lugnet.general)
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Message is in Reply To:
| | an update -- and an apology
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| To everyone at LUGNET: My apologies for what may have been the longest recorded case of AFK ("away from the keyboard") in recent memory. But believe me, it was all in a good cause - I think all LEGO enthusiasts (and particularly AFOLs) will be (...) (25 years ago, 28-Feb-00, to lugnet.dear-lego, lugnet.general) !
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