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In lugnet.starwars, Christopher Masi writes:
> Things have expanded since 1986 (the date the pamphlet from which the
> following information comes), but the parent company is INTERLEGO A/S,
> and it owns LEGO Overseas A/S (Based in Denmark oversees operations
> outside Europe and North America), LEGO Systems Inc. (the production in
> North America), LEGO AG LEGO Systems A/S (Based in Switzerland oversees
> European production), LEGOLAND A/S, and A/S Modulex. All together these
> companies are refered to as the LEGO Group.
Not anymore, actually. What was once:
The LEGO Group [of Companies]
is now simply:
The LEGO Company
even though TLC as a whole is still a multinational conglomerate. I believe
the reasoning behind this transition finds its roots in TLC's stated global
branding objectives for the year 2005.
--Todd
[followups to lugnet.general]
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Message is in Reply To:
 | | Re: The Lego Group
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| Things have expanded since 1986 (the date the pamphlet from which the following information comes), but the parent company is INTERLEGO A/S, and it owns LEGO Overseas A/S (Based in Denmark oversees operations outside Europe and North America), LEGO (...) (25 years ago, 30-Jan-00, to lugnet.starwars)
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