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Subject: 
Re: Lego Direct
Newsgroups: 
lugnet.general
Date: 
Tue, 25 Jan 2000 08:31:43 GMT
Viewed: 
797 times
  
Troy Cefaratti wrote:

The stuff I ordered from Shop-at-Home back in november came in boxes marked
as coming from "LDMI Inc.".  I assumed it was a fullfilment company, but in
hindsight it seems that Lego Direct may have been in the works longer then
we know.

Perhaps we can take heart that they decided to order the new letterhead and
mailing labels as soon as they confirmed a change in the works, rather than
holding it in reserve and just pitching the old stuff on "the big day" of the
change?  I'd like to think that TLG isn't a wasteful company, stories of
parts-destruction by sub-units notwithstanding.

Since these were the first purchases that I made from SAH, I have no idea
how long they have been coming from LDMI.  It could be that they always
have, and that they are just now repurposing the name to reflect their new
intent for Lego Direct.

IIRC, I was receiving LDMI boxes last spring (May), possibly earlier.

Best,

Lindsay



Message is in Reply To:
  Re: Lego Direct
 
The stuff I ordered from Shop-at-Home back in november came in boxes marked as coming from "LDMI Inc.". I assumed it was a fullfilment company, but in hindsight it seems that Lego Direct may have been in the works longer then we know. Since these (...) (25 years ago, 25-Jan-00, to lugnet.general)

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