Subject:
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Re: Why LEGO changed name from LEGOLAND to LEGOSYSTEM?
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Newsgroups:
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lugnet.faq, lugnet.general
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Followup-To:
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lugnet.faq
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Date:
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Thu, 21 Nov 2002 21:33:11 GMT
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Viewed:
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5314 times
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In lugnet.faq, Eduardo Vazquez Harte writes:
> I'm a LEGO fan since I was 9 months, in 1991 I noticed that LEGO
> changed it's name from LEGOLAND to LEGO then in 1992 to LEGOSYSTEM "town,
> castle, pirates and space" in 1991 know I found that LEGO was once called
> LEGOSYSTEM in the 60s or 70s so I whould Like to know what happend or/and why
> they did.
>
> Thanks
(cross-posted to .general to get more exposure)
Eduardo:
I've always assumed that the marketing department occasionally feels the
brandname is stale or misrepresntative of the product, and changes it to
liven things up. I can see some people confusing LEGOLAND the product brand
with LEGOLAND the theme park, for instance.
As LEGO branched out to appeal to more age groups, it needed a way to
distinguish DUPLO from the classic building blocks. The name game continues.
Within the last 10 years, buckets of basic building blocks have gone under
the names 'FreeStyle', 'Basic', 'Classic' and now 'Creator'. And DUPLO has
been renamed 'Explore'.
But what do I know?
Cary
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Message has 2 Replies:
 | | Re: Why LEGO changed name from LEGOLAND to LEGOSYSTEM?
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| (...) Normal like micorsoft with windows and other companies do too. I never made that mistake with LEGOLAND. (...) Too bad I like the Basic I didn't know about duplo changes as my last catalog was a 1999 catalog but I do know that LEGO made lots of (...) (22 years ago, 21-Nov-02, to lugnet.faq)
| | | Re: Why LEGO changed name from LEGOLAND to LEGOSYSTEM?
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| (...) And before Basic there were 'Universal' sets. ...I always assumed the change from Legoland to System was to distinguish sets from their themeparks, which have grown in number since the days when the minifigure sets used that moniker. It might (...) (22 years ago, 21-Nov-02, to lugnet.faq)
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Message is in Reply To:
| | Why LEGO changed name from LEGOLAND to LEGOSYSTEM?
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| I'm a LEGO fan since I was 9 months, in 1991 I noticed that LEGO changed it's name from LEGOLAND to LEGO then in 1992 to LEGOSYSTEM "town, castle, pirates and space" in 1991 know I found that LEGO was once called LEGOSYSTEM in the 60s or 70s so I (...) (22 years ago, 21-Nov-02, to lugnet.faq)
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