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Subject:	Why LEGO changed name from LEGOLAND to LEGOSYSTEM?
Newsgroups:	lugnet.faq
Date:	Thu, 21 Nov 2002 21:16:36 GMT
Viewed:	4601 times

I'm a LEGO fan since I was 9 months, in 1991 I noticed that LEGO changed it's name from LEGOLAND to LEGO then in 1992 to LEGOSYSTEM "town, castle, pirates and space" in 1991 know I found that LEGO was once called LEGOSYSTEM in the 60s or 70s so I whould Like to know what happend or/and why they did. Thanks

Message has 1 Reply:

		Re: Why LEGO changed name from LEGOLAND to LEGOSYSTEM?
(...) (cross-posted to .general to get more exposure) Eduardo: I've always assumed that the marketing department occasionally feels the brandname is stale or misrepresntative of the product, and changes it to liven things up. I can see some people (...) (22 years ago, 21-Nov-02, to lugnet.faq, lugnet.general)

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