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 Dear LEGO / 560
559  |  561
Subject: 
Introducing LEGO Direct
Newsgroups: 
lugnet.general, lugnet.announce, lugnet.dear-lego
Followup-To: 
lugnet.general, lugnet.dear-lego
Date: 
Thu, 9 Dec 1999 21:37:17 GMT
Highlighted: 
!! (details)
Viewed: 
799 times
  
To LEGO enthusiasts everywhere:

We hope that we are the bearer of some holiday cheer for you all. For those of
you who have felt that your love for LEGO was unrequited, this is a new day.
With this missive, the LEGO Company asks to open a dialogue with you, our
consumers. Whether you are an AFOL, or a parent purchasing a first DUPLO set,
or a KABOB (Kid with a Bunch of Bricks – we just made that up), here are some
words that should gladden your hearts: We are listening. And more than that,
we will endeavor to be very responsive to your needs and desires.  We want to
have the best possible relationships with all of you who want to have a
relationship with us. That is what LEGO Direct – our new direct-to-you
communications and commerce channel (which I am heading) is all about. LEGO
Direct embraces all the company’s direct-to-consumer efforts on a global
basis, both on- and off-line: Shop@Home, our Internet presence(s), e-commerce,
LEGO clubs worldwide, community building activities, and more.

In creating this new enterprise for the company, we take one more step towards
reaching our strategic intent: we want to be the strongest brand in the world
amongst families by the year 2005. It’s a very bold goal, and one that we
believe we can reach – but only if we are capable of listening and responding
to the people who buy our products. You. Hence the creation of LEGO Direct.

As a first step, we at LEGO Direct want to participate actively in these
newsgroups from now on – that is, if such participation is something that you
want. Please realize that it will take some months for all our new efforts to
be fully visible – we will be redesigning our entire Web operation (as well as
our offline direct services), and intend to have the first release ready for
you by late next Summer. But here’s a little preview that we think you’ll
like: we are planning to make bulk ordering – albeit initially in a restricted
format – available by then.

We are right now in the process of establishing new office space in New York
and expanding the LEGO Direct staff. It will take a little time, so please
understand that we’re not yet able to handle a deluge of incoming e-mail – but
we’ll be happy to engage in a dialogue with you in these forums. We will do
our very best to respond to everything that we can in a timely manner. We want
to be a company with whom you want to be involved. We want to be the company
you’d like us to be. And to do that, we need your input. What do you love?
What do you hate? How can  we help you? Tell us – we want your input. We know
you’ve got a lot to say – we’ve been reading your postings for a little while
now. We are very encouraged by the commitment and intensity of the LEGO
community online – and that includes AFOLs. Perhaps, if traffic warrants it,
we ought to consider creating a new newsgroup (or simply reformat lugnet.dear-
lego) to serve as the online communication-to-LEGO channel. It’s up to you.

We cannot tell you how excited we are to be working with you all. We hope you
are equally encouraged by the renewed commitment we are making to you. We look
forward to a very rewarding collaboration.

Happy Holidays. And Play Well.

– Brad

Brad Justus
Senior Vice President, LEGO Direct
legodirect@lego.com



Message has 73 Replies:
  Re: Introducing LEGO Direct
 
Brad, Well, this is interesting, but I have a hard time believing this. Maybe I am too skeptical. I think the majority of AFOL's here are frustrated with TLC's lack of attention to us and our needs / wants / desires. I was rather flabbergasted the (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Well let me be first to give you a warm welcome. Good to know you are listening. I am sure we will be listening to you. Now I just have a few things on my list.......Oh, well, perhaps I will wait until everyone has said Hi first. regards (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Well hello! I didn't think you guys really cared about us AFOLs, but I'll be the first to admit I was wrong and am glad to be. Welcome on board the LUGNET juggernaut and get ready for a wild ride. This is one active community with many different (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Welcome to Lugnet! Everyone here will be very happy to hear this, I'm sure! (...) I, for one, will be glad to have you here. It has been a long time coming, but once everything gets rolling, it will be a grand day in the history of that (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Waaahoo!!! Glad to hear from you, Brad, and Happy Holidays to you and yours!! This does indeed mark a GREAT Day! Thanks for letting us know the Plans and Welcome to Lugnet!! John (...) [<snip>] (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Welcome! This is a very smart move for TLC for many reasons. I look forward to seeing this develop into an effective feedback/customer service/direct marketing and sales operation (and more!). I think this is a win-win proposal. KL (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
There *is* justus after all!!;-) Brad, I can hardly believe what I just read! This is wonderful news! I applaud your foresight and willingness to cooperate with the AFOL community. I think you will not find anywhere a more devoted customer to any (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Welcome to Lugnet Brad! This is very exciting news for any lover of the brick. What you are bound to hear the most from people in Lugnet is the need for bulk orders. I came out of my LEGO darkages because of Mindstorms, but what really got me back (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Big Brother, he speaks! whooho! (...) Lots of it :-) And welcome! . (...) Could we please have some space stuff like the trans-color quarter domes? :-) (...) I would really like to see rereleases of older sets. Especialy space and castle. (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Wow. Thank you. (...) This is a huge step forward. (...) You have just given a positive response to the single-most asked for "wish" we have from Lego. (...) Listen - hear that? It's the sound of several thousand AFOL's staring at their (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Brad: Welcome! I'm sincerely glad that both you, and The Lego Corporation, have joined our dialogue. I hope that you feel welcomed...and know that for all our (my) complaints and occasional spells of angry zeal, we are all united by a fierce (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Welcome Brad! It is great to have you. My one and only rant is the recent changes in Town. Why so simplified? Why not offer the "Town Jr." sets and real classic Town sets as two seperate collections? Or, how about re-realising old LEGO sets from the (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Brad, As an adult LEGO enthusiust, I would like to thank you for making my day. We are truly happy to hear that you are accepting input. Allowing bulk sales of parts (even in an extremely limited manner) would be a tremendous step that would (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Although I am not the first, WELCOME! <rubbing my eyes, and lifting my jaw after reading your post> I am glad to see TLG (or LD) recognize that AFOL give birth to CFOL and future AFOL! If there is anything we can do to help you in your endeavor, (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Brad, THANK YOU! Comments below... (...) Suggestion - STOP the "this set only available in country X". That would stop us from having to ship sets all over the world. Make a set available from Lego Direct no matter what country you live in - a TRUE (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Yay! me like Lego bricks. I buy liberally from all the themes and my only rant is- "How come no Storm Troopers for two whole years?" Chris (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) ...lots of cool stuff, including limited bulk sales, snipped... Wow! Hmm. No, its not 04/01. Hmm. Still breathing. (...) It might be true! Great news, and of course, welcome! John "you have how many unopened sets?" Boreczky johnb@pal.xerox.com (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) =o0 Wow! Very cool, indeed! Great news -- just wonderful -- not unlike Xmas morning at age 7! Even though I suspect such a greeting here must have been long planned, I cannot help but feel that my earlier message on "Proof of TLG's Concern for (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Hi Brad, Welcome to our little discussion group. Make yourself comfortable and stay awhile! Build On! John Matthews Brad Justus <legodirect@lego.com> wrote in message news:FMHtE5.Kp2@lugnet.com... (...) those of (...) day. (...) set, (...) some (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Now, after reading your post 5 times, I have my jaw back in place. This is incredible news. You have no idea how many people appreciate this. For us AFOLs that have been posting to RTL for years and now LUGNET, this is a miracle come true. (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Sounds good, but in advance you should be warned that being the direct contact for Lego, you will probably get sent some angry, nasty, and otherwise distasteful stuff. While most people do keep a sense of decency about network communications, there (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Welcome Brad. With LUGnet's policy of verifying e-mail addresses, and the fact that you have a lego.com address, I'm going to assume that this isn't some incredibly cruel hoax. (...) *drool* Train windows, please. Lots and lots of train (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) [snip] (...) Hurra, Hurra, Hurra!!! My 2c... Get twice the sorting, packing and shipment structure you have in mind. It's gonna rain orders. I am ready to do my part <grin>. Thank you (and TLC etc) DaveG (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Yes!!!!!!!.........I'm glad to see TLC taking this step.....I suggest making a Train/Model Team doors and windows pack, AFOL's and some KABOBs have been ranting about that for years. Bulk ordering of bricks would REALLY help us out (Many a (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
I won't be the first to say welcome, and I won't be the last... but I have to say it! This is great. My one wish? Let me put my money where my mouth is. I've shot off about how your sites can be improved in the past. Put me (and the firm I work for) (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Greetings, Brad, and welcome to LUGNET! What I love about Lego is the freedom to create. What I hate is the lack of available resources for materials, not only bricks, but also instructions/plans. What I'd most like to see? I'd like to see Lego make (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Are you hiring? If you start offering bulk sales i'll need to find a new "Job", so it might as well be with you guys! (For those that don't know, I currently make my money parting out lego sets on the auction sites.) Troy Brad Justus (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
33rdly, I'd like to say a HUGE hello and welcome! Christmas has come early this year!! I am finding it hard to be composed.. words which describe me are: exited, happy, amazed, hopeful, joyful, inspired, gladdened, and I'm not too ashamed to admit, (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Brad, Awesome, simply AWESOME ! (...) Sounds like S@H is going to be migrating into this new structure, yes ? (...) The brick & most everything else that goes with it. (...) o Missing that 'last copy' of a classic set that the store had on the shelf (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
This is the coolest thing I have ever read... |:-> (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
This is the coolest thing I have ever read... |:-> (...) <snip> (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Guess I just got my birthday present a day early. Great news, can't wait. (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
"I'm officially freaked out now." :) -TS2 (...) What!? This is only a "little preview". How could this get better? (...) Bricks! Can never have enough basic bricks! Star Wars Lego! Though some of the SW sets need some help. (...) Minifig count per (...) (25 years ago, 10-Dec-99, to lugnet.general)
  Re: Introducing LEGO Direct
 
Mr. LEGO Direct I just received my order for 40 service packs of grey bricks. This is in addition to the 40 I purchased last month. I am very thrilled that you are considering bulk ordering. I'd appreciate such a service, especially in a broader (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)  
  Re: Introducing LEGO Direct
 
(...) Snip message Wow Santa Lives My wish may come true BULK BUYS My how a bad day at works gets good when you get home!!!!! matt (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Dear Brad, Indeed you are the bearer of more than just some holiday cheer! Welcome to Lugnet from one of it's "down under" members. I'm very excited after reading this post, and look forward to more from you and your organisation in ALL of the (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) (sorry snipped this drastically due to my inordinatly long ramble) Welcome Brad Just wanted to add my voice to the thousands of AFOL's all over the world, who are REJOICING right now!!!! just wanted to say that since the new 2000 set (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Wow. Wow. <standing on head and waving legs around> excuse me, I've calmed down a bit now. I didn't reply to this when I saw it on rtl, being a bit of a cynic, but if it's got past the LUGNET checks and balances then I'll take it to be genuine. What (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Hello Brad; Welcome to Lugnet & rec.toys.lego. Your announcement of LEGO Direct is excellent news, a wonderful Christmas present indeed. Bulk purchasing has to be the single most common desire we LEGO fans have. Providing that service as soon as (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Brad, Let me join everyone else in welcoming you to LUGNET. Without a doubt, this one of the greatest moves TLC could make. I wish you well in it. Above all, it's wonderful to have AFOL's recognized as a valued sector of the market. Thanks! I'm sure (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Brad and colleagues at LEGO Direct: Wow! 8^) Not sure where to begin... Reading through the flood of positive responses, it seems that with one single post you have given hope to thousands of adult LEGO enthusiasts online and to tens of (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego, lugnet.admin.general)  
  Re: Introducing LEGO Direct
 
(...) DECEMBER 9 On this day in history, 1845 U.S. President Polk offers Mexico $25M to buy California (Mexico refuses offer) 1865 The New York Stock Exchange has new home on Broad St. 1940 British launch their first major offensive of WWII in North (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Brad Justus <legodirect@lego.com> wrote in message news:FMHtE5.Kp2@lugnet.com... (...) <snip> (...) These that I've just read are unbelievingly wonderful. I hope you won't forget there are Lego fans living outside of Central/Western Europe and USA, (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) <snip> (The original message DEFINITELY deserves to be in the Spotlight section.) I have never seen so many responses to single a message. Brad, you have come to us bearing great news, and I'm sure we're all excited about it. With this move, (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
To Brad Justus and all at LEGO Direct, Greetings! It is terrific that LEGO wants to deal directly with customers and to discover what they want. From the early responses it ought to be pretty clear what the "Top Ten" list should look like (bulk (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
All- Ack! I go out for a night at the bar, and LUGNET explodes! That'll teach me to have a social life, shame on me. To Brad and TLC/LD, welcome. It's been a long time coming (coming as it will just as I'm moving to Europe, darn the timing!) and (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Brad Justus wrote in message ... (...) towards (...) world (...) responding (...) Please let this infer that LEGO is going to move some of their line back to the center to attract more girls!!!!! Rose (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Wow! This is a major, major breakthrough since the days of RTL just a few years ago when the only place online to discuss Lego was just one unorganized group with no order where spammers lurked every day and messages expired after a short period of (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Brad, Just let me say that what has been said already sums up my feelings perfectly so I won't make this to long. I will say welcome and if there is ever a way that we can help I am sure you will get lots of it and in very clear and well thought out (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
I would like to see the folowing cleared up by TLG. 1.their stance on ldraw and ldrawing of parts, including decorated parts whether there are any parts that for any reason cant be done? if there are any rules about this (e.g. all parts made for it (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
I appauld the Lego Company for initiating a relationship with online adult consumers. I imagine that it is very overwhelming to find that hundreds of discussions about a product you produce have taken place in both the LUGNET newsgroups and the (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) <snip> Yahoo!!! I am going to be in debt forever now. Should I just transfer owner ship of my house to TLC now or wait and auction it off later to pay my debts? My wish list: 1. Metroliner (Metroliner, Metroliner, Metroliner) 2. Cars for above (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Let me be the 52nd person to thank you for looking to us as a legitimate customer base. I look forward to working with TLC to make your products and services the best they can be. Oh, and THANK YOU for bulk ordering. No longer will we have to (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Well, let me be the 53rd to say welcome! With luck this will be the unveiling of a new communicative era for Lego. This is something that the Lego fan community has been longing for quite some time, and as the responses have shown, this is quite a (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
As a devotee of Lego for over 25 years, I can only say ... Yeee...eeesss...sss!!!! Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Brad, Welcome! This indeed is great news! (...) I for one would like to see a dedicated channel. If not here in lugnet, perhaps Lego can put something together. (...) It is definitely encouraging to hear from a company that has been so influential (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
"Brad Justus" <legodirect@lego.com> wrote in message news:FMHtE5.Kp2@lugnet.com... (...) Well. I saw your message, read it, and then sat here in a funk wondering if this could be true. So, I'm going to go on the assumption that it is. That some (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
3 Points 1. Well, I'm not surprised. By speaking to "LUGNet" Brad appears to think he is speaking to only US AFOL's. 2. Before promoting the Lego "brand", I'd sort the product out first 3. "we’re not yet able to handle a deluge of incoming e-mail". (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Wow, what great news! A lot of people have mentioned that they would like to have bulk ordering of parts and less juniorization of the sets, so I'm not going to say anything more about that. I would like to say that what I really like with the (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Thanks for your willingness to listen and to help us better enjoy our hobby. Much of what has already been said mirrors the general consensus of this group. People in this community like to build, display, organize, collect, and play. We love (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
In lugnet.dear-lego, Brad Justus wrote: [snipped Brad's message] Hi, Brad! Welcome to LUGNet! As an AFOL and father of two KABOBs (and uncle to two former KABOBs, and two more future KABOBs), I'm very excited about the possibilities for LEGO Direct. (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Brad Justus <legodirect@lego.com> wrote in message news:FMHtE5.Kp2@lugnet.com... (...) of (...) day. A new day, indeed! (...) set, (...) I consider myself all of the above (well, it's not actually the _first_ DUPLO set I've purchased, but . . .) (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Dear Brad (I'm a little verklempt right now.... talk amongst yourselves..... OK I'm back now, with tears welling up in the corner of my eyes). WELCOME!!!...!!! And thank you for the best Christmas present that that many of us have had in a long (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Hello Brad, (...) Your message could not have come at a better time for me personally. It was just this week that I was wandering through the busy stores wondering what's going on with LEGO. The shelves seem somewhat cold and empty compared to your (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Hi Brad and LEGO Direct service team, a huge welcome to lugnet - oh this has been said already? Who cares, this is one of the most important days in history, a dream coming true for all of us (mostly AFOLs). All I could say know has already been (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) Open dialogue *and* bluk ordering? There *is* a Santa Claus! (25 years ago, 11-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Brad Justus (legodirect@lego.com) wrote: : To LEGO enthusiasts everywhere: : We cannot tell you how excited we are to be working with you all. We hope you : are equally encouraged by the renewed commitment we are making to you. We look : forward to (...) (25 years ago, 11-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
This is great! I want to tell you this: I live in Sweden, and many things in the U.S. are not available here. I´d like a more even distribution of LEGO everywhere and not just the US. Brad Justus skrev i meddelandet ... <SNIP> But here’s a little (...) (25 years ago, 11-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Hi Brad, Welcome, this is indeed a big moment for us, so lets hope that something will come out of this proposal. First some good news : A local newspaper wrote that Lego was the most sold toy in the last century !! Now the question : Will those (...) (25 years ago, 12-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Wow! Sounds like you guys are trying to take over the world! Starting in 2005 inhabitants of Earth must restrain themselves from the use of their elbows and knees (like 50's B-movie robots). Just joking! GREAT news! Yes, I've got the gall to (...) (25 years ago, 13-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Brad, THANK YOU (and the LEGO Group) for opening the door! I plan to be among those AFOLs you'll be doing business with in the near future. Some of the items I'd like to see among the offerings are retired pieces of great interest [to me - and (...) (25 years ago, 14-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
Hello, Brad. I am one of a LEGO enthusiusts in Japan. I have a strong request for you. Please open the door of the LEGO Direct to Japanese LEGO enthusiusts, preferably from the beginning. We have been barred even from the LEGO Worldshop. It is not (...) (25 years ago, 16-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) I realy hope, this includes the WHOLE world. (25 years ago, 16-Dec-99, to lugnet.general, lugnet.dear-lego)

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