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"Brad Justus" <legodirect@lego.com> wrote in message
news:FMHtE5.Kp2@lugnet.com...
> To LEGO enthusiasts everywhere:
Well. I saw your message, read it, and then sat here in a funk wondering if
this could be true.
So, I'm going to go on the assumption that it is. That some fool isn't
working on an elaborate joke.
Here are my wants, nay, needs.
Space Themes that go back to the roots of your space theme. What we now
deem as 'classic space' with the simple Blue, Red, Yellow, White, and Black
'Space Guys'
Add a nice visor to their helmets, re-release the 'Millenium Edition' of the
more popular sets, like the Galaxy Explorer (you know, the set that goes for
$150 to $200 on eBay), create some new ones, come out with some landing
plates. There are the purists out there like me that want their entire lego
layout to be on lego floor. Maybe release some type of roll - o - studs
where you can lay it out onto a piece of wood and make an entire lego play
field. Of course you'd need one for each theme, Tan for Adventurers / wild
west, grey for the space, one with streets and such for a city.
I want another International Airport.
Stop Making Pieces that are bigger than some childrens hands. What we
commonly refer to as 'BURPs' or Big Ugly Rock Pieces. Castles are fun, but
when it takes 15 pieces to make a two story castle, that takes the fun out
of it.
Stop making your cars out of 3 pieces!!! When A car is a Frame, Wheels,
and a guy, it takes all the fun out of it and destroys the customization. I
have sets I received at four years of age that were 15 or so pieces to make
a little police car.
Stop using stickers across multiple pieces.
Create http://www.shopathome.com and get it over with. We all want to order
stuff, we all want to order stuff now. I'm so computer centric it takes me
days to want to call an 800 number and order something.
There is a rumor that Service Packs are going away. Quash that rumor and
either A) Say it ain't so. or B) Bring em back, and bring em back NOW.
Bring out service packs for sets that have been discontinued with their
specialized pieces.
OK, I say this for all the Star Wars people out there. RELEASE A
STORMTROOPER MINI-FIG PACKAGE!!! You have a 'Town Folks' and a "Ninja
Nights' Package, you want something to fly off the shelves? Release a
simple 'Stormtroopers' with 5 little stormtroopers. You would never be
able to keep the things in stock.
Let's re-think your packaging, especially the large sets. I large amount of
people, both adults and children like to keep their boxes and instructions.
The boxes these days are downright ugly. There is no storage except the few
plastic trays that have the 'cool pieces' that all lego sets have. But
sets like the Mos Espa Pod Race that was a big box with three smaller boxes
inside it have got to go. Honestly, I think the best designed boxes you've
ever had were the Expert Builder sets - like the Auto Chassis. There was a
center section for all the gears and axels, and then there were places for
the wheels, etc. It all fit nicely, and I still have it.
Then I have 8880 Super Car and I can't keep things as neatly sorted. Axels
and all the other pieces are just toss tumble tumble. It's frustrating. If
you don't want to improve the box design, come out with some real storage
stuff for it. We are using things like tackle boxes, trays, tubs, coffee
cans, cut up milk cartons, anything we can find to try and store this. I'm
not the largest collector by a long shot, but I've got about 30,000 pieces
that is constantly growing. Please help.
Trains - Let's get back to the earlier models. The recent train, while one
I own, isn't 'as cool' as it should be. Sell the extra track and stuff in
either specialty train stores or online, don't make it so hard to find
pieces for. bring back some of the previous sets.
Monorails - Been on Ebay recently? Airport Shuttle goes for $350 - $400
every time. Kinda think there may be a need for another one.
Believe it or not, even your target market of kids age 6 - 12 don't like
large hunks that we arond here call "juniorized'. Kids aren't dumb, they do
like the challenge LEGO brings them.
I'm 28, my household income is over $100,000 a year, and in the past 5
months I"ve purchased about 40 sets ranging from Adventurers, Wild West,
Futuron, Ninja, Train, and Star Wars. I've probably spent about $3000 in
the last six months. I have a list of about another 30 to 40 sets I'm
actively waiting for paychecks to purchase.
I'll stop my rant, it's gone on long enough. Needless to say we are beyond
extatic you've shown yourself. Now, please, make a difference. We'll
continue to purchase for ourselves, but for others, and continue to keep the
spark of LEGO alive in future generations.
Tom Boucher
Lawrence, KS
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Message has 2 Replies:
 | | Re: Introducing LEGO Direct
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| (...) Nono - FOUR Stormtroopers, ONE Tie Fighter pilot ;-) Or release a Stormtrooper pack, and other minifig PACKS - yes, plural. The SW universe has plenty of characters to support several packs, all would sell well. Suggestions: 5 Stormtroopers (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
| | | Re: Introducing LEGO Direct
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| (...) TLG had some great storage devices in the past. there was those red and blue drawers, great for storing smaller pieces. there were various boxes etc and also those drawstring bags. -- Jonathan Wilson wilsonj@xoommail.com (URL) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
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Message is in Reply To:
| | Introducing LEGO Direct
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| To LEGO enthusiasts everywhere: We hope that we are the bearer of some holiday cheer for you all. For those of you who have felt that your love for LEGO was unrequited, this is a new day. With this missive, the LEGO Company asks to open a dialogue (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.announce, lugnet.dear-lego) !!
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