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Subject: 
Re: Introducing LEGO Direct
Newsgroups: 
lugnet.general, lugnet.dear-lego
Date: 
Fri, 10 Dec 1999 08:55:53 GMT
Viewed: 
6582 times
  
Brad Justus wrote in message ...
To LEGO enthusiasts everywhere:


In creating this new enterprise for the company, we take one more step • towards
reaching our strategic intent: we want to be the strongest brand in the • world
amongst families by the year 2005. It’s a very bold goal, and one that we
believe we can reach – but only if we are capable of listening and • responding
to the people who buy our products. You. Hence the creation of LEGO Direct.

Please let this infer that LEGO is going to move some of their line back to
the center to attract more girls!!!!!

Rose



Message is in Reply To:
  Introducing LEGO Direct
 
To LEGO enthusiasts everywhere: We hope that we are the bearer of some holiday cheer for you all. For those of you who have felt that your love for LEGO was unrequited, this is a new day. With this missive, the LEGO Company asks to open a dialogue (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.announce, lugnet.dear-lego) !! 

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