Dear LEGO : 4454


Dear LEGO / 4454	4453 \| 4455

Subject:	Re: Fwd from a builder: Colors don't match, among other things!
Newsgroups:	lugnet.general, lugnet.dear-lego
Date:	Mon, 17 Nov 2003 22:42:45 GMT
Viewed:	301 times

In lugnet.general, Mark Tarrabain wrote: > Ken Koleda wrote: > > > TLC has said on > > numerous occaisons that AFOLs are just not a big enough market segment. > > Are you serious??? > > If by "big enough" they mean more than 50% of the actual head-count, Yes, he's serious. By "not big enough", if memory is serving me correctly (too lazy to go digging through Lugnet's back catalogue of conversations), they mean "less than 5% of our sales volume" 95% of the Lego that leaves the shelves ends up in the hands of a kid. James

Message has 1 Reply:

		Re: Fwd from a builder: Colors don't match, among other things!
(...) Same reasoning why they don't cater to the Macintosh with their computer products - too small an audience. Mark (21 years ago, 17-Nov-03, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:

		Re: Fwd from a builder: Colors don't match, among other things!
(...) Are you serious??? If by "big enough" they mean more than 50% of the actual head-count, they may be right... but I'd bet anything that if they looked at the bottom line, how much money gets spent, they'd find that more is spent annually on (...) (21 years ago, 17-Nov-03, to lugnet.general, lugnet.dear-lego)

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