Dear LEGO : 4453


Dear LEGO / 4453	4452 \| 4454

Subject:	Re: Fwd from a builder: Colors don't match, among other things!
Newsgroups:	lugnet.general, lugnet.dear-lego
Date:	Mon, 17 Nov 2003 21:11:32 GMT
Viewed:	312 times

Ken Koleda wrote: > TLC has said on > numerous occaisons that AFOLs are just not a big enough market segment. Are you serious??? If by "big enough" they mean more than 50% of the actual head-count, they may be right... but I'd bet anything that if they looked at the bottom line, how much money gets spent, they'd find that more is spent annually on LEGO that ends up being in the hands of adults than kids (simply because adults actually _have_ more money than kids in the first place). If you ask me, it's probably completely the opposite and LEGO knows it. But if LEGO began to appeal too much to the AFOL market, the adult LEGO consumption could conceivably end up dominating the market (with expensive specialized parts and sets, and serious hobbyist magazines), with kids feeling somewhat left behind, sort of like what's happened with the hobby of playing with electric trains. >> Mark

Message has 3 Replies:

		Re: Fwd from a builder: Colors don't match, among other things!
(...) Yes, he's serious. By "not big enough", if memory is serving me correctly (too lazy to go digging through Lugnet's back catalogue of conversations), they mean "less than 5% of our sales volume" 95% of the Lego that leaves the shelves ends up (...) (21 years ago, 17-Nov-03, to lugnet.general, lugnet.dear-lego)

		Re: Fwd from a builder: Colors don't match, among other things!
(...) Actually, Brad Justus and Jake McKee have always told us that they believe the adult LEGO buyers to make up less than 5% of the retail market. We AFOL's think it's a bit higher, but not much. A good way to put it into perspective is this: go (...) (21 years ago, 17-Nov-03, to lugnet.general, lugnet.dear-lego)

		Re: Fwd from a builder: Colors don't match, among other things!
(...) Mark... they're serious. Speaking as someone who used to share your opinion it's important to note that this argument has come up many times in the past. The general opinion has always ended up that this statement is correct. (...) It might be (...) (21 years ago, 17-Nov-03, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:

		Re: Fwd from a builder: Colors don't match, among other things!
(...) Color me.. disappointed. I think it's kind of entertaining that several folks have counseled either a 'wait and see' approach or that they personally were just going to sit back and see how it pans out. Honestly, what choice do we have? TLC (...) (21 years ago, 17-Nov-03, to lugnet.general, lugnet.dear-lego, FTX)

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