Subject:
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Re: Fwd from a builder: Colors don't match, among other things!
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Newsgroups:
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lugnet.general, lugnet.dear-lego
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Date:
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Tue, 18 Nov 2003 18:39:38 GMT
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6832 times
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In lugnet.general, David Gregory wrote:
> Actually, Brad Justus and Jake McKee have always told us that they believe
> the adult LEGO buyers to make up less than 5% of the retail market
While I agree with this, what keeps adults buying Lego instead of the cheaper
clones which have appealing set designs than when we were kids?
The answer is brand loyalty. The parents played with Lego when they were kids,
not MegaBlocks. These are the same parents who grew up knowing that typical
Lego clones were clearly inferior.
The challenge for Lego is to maintain that image of superiority in the current
generation of kids. If kids today don't think Lego is superior, they won't
become adults that buy Lego for their kids, which is 95% of Lego's current
customers. Unfortunately, for AFOL's, this doesn't necessarily mean higher
quality bricks. It could mean sets that are more "fun" or "easier to build".
It could also mean sets that contain other brand images such as Star Wars or
Spiderman (I can still recall how I wished for official Star Wars Lego back in
the late 70's).
It could very well be that this is a very forward looking change in order to
maintain and build Lego's brand image with today's children.
Jeff
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Message is in Reply To:
86 Messages in This Thread: ![Fwd from a builder: Colors don't match, among other things! -Joe Meno (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Mark Papenfuss (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -John-Paul Enaje (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Josh Baakko (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Chris Leach (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Joe Meno (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Lindsay Frederick Braun (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Harvey Henkelman (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Richard Marchetti (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Ray Sanders (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Eli Donati (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Stephane Simard (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![New Color! -Tom Dickson (15-Nov-03 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Jeff Elliott (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -John Neal (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Richard Marchetti (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Kevin Wilson (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Erik Olson (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -John Barnes (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Adrian Egli (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Ray Sanders (16-Nov-03 to lugnet.general, lugnet.db.brictionary, lugnet.cad, lugnet.market.theory)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Recycled Lego -Pete White (19-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Recycled Lego -Thomas Stangl (19-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Recycled Lego -Pete White (19-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Peter F. Guenther (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Allan Bedford (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Anders Isaksson (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Allan Bedford (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Peter F. Guenther (17-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Allan Bedford (17-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Peter F. Guenther (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Allan Bedford (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Peter F. Guenther (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Conrad Frank (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Allan Bedford (19-Nov-03 to lugnet.general, lugnet.off-topic.fun)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Erik Olson (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Erik Olson (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -John Neal (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Tony Alexander (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Richard Marchetti (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Mike Oliver (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![How close is too close? (was: Re: Fwd from a builder: Colors don't match, among other things!) -Lindsay Frederick Braun (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -David Gregory (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Adrian Egli (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Jeff Szklennik (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Per Langkilde (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![New Snowspeeder uses new grays (was: Fwd from a builder: Colors don't match, among other things!) -Kevin Johnston (16-Nov-03 to lugnet.general, lugnet.dear-lego, lugnet.starwars)](/news/x.gif) ![](/news/46.gif) ![Re: New Snowspeeder uses new grays (was: Fwd from a builder: Colors don't match, among other things!) -Joel Kuester (16-Nov-03 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: New Snowspeeder uses new grays (was: Fwd from a builder: Colors don't match, among other things!) -Kevin Johnston (16-Nov-03 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Ray Sanders (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Deep breath, count to 10. Was: Fwd from a builder -Joel Kuester (15-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Deep breath, count to 10. Was: Fwd from a builder -Erik Olson (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Joe Meno (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Mike Walsh (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Jeff Stabile (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Cynthia Bradham (16-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Erik Olson (17-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -David Gregory (17-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Ken Koleda (17-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Mark Tarrabain (17-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -James Brown (17-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Mark Riley (17-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -David Gregory (17-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![You are here](/news/here.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Allan Bedford (17-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Mark Tarrabain (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Ken Koleda (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: more photos of new colors -Ondrew Hartigan (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: more photos of new colors -Mike Thorn (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: more photos of new colors -Adrian Egli (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Color change official/permenant WAS Re: Fwd from a builder: Colors don't match, among other things! -Jeff Szklennik (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Color change official/permenant WAS Re: Fwd from a builder: Colors don't match, among other things! -Lindsay Frederick Braun (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Eric Brok (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Mark Jordan (28-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Eric Brok (2-Feb-04 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Lego now making Mega Bloks colors (was Re: Fwd from a builder: Colors don't match...) -Mike Petrucelli (18-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Lego now making Mega Bloks colors (was Re: Fwd from a builder: Colors don't match...) -Mark Riley (19-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Lego now making Mega Bloks colors (was Re: Fwd from a builder: Colors don't match...) -Chris Phillips (19-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Lego now making Mega Bloks colors (was Re: Fwd from a builder: Colors don't match...) -Mike Petrucelli (19-Nov-03 to lugnet.general, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/46.gif) ![Re: Lego now making Mega Bloks colors (was Re: Fwd from a builder: Colors don't match...) -Mark Riley (19-Nov-03 to lugnet.general, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif) ![](/news/246.gif) ![Re: Lego now making Mega Bloks colors (was Re: Fwd from a builder: Colors don't match...) -Chris Phillips (19-Nov-03 to lugnet.general, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Lego now making Mega Bloks colors (was Re: Fwd from a builder: Colors don't match...) -Dave Schuler (19-Nov-03 to lugnet.general, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Lego now making Mega Bloks colors (was Re: Fwd from a builder: Colors don't match...) -Anders Isaksson (20-Nov-03 to lugnet.general, lugnet.dear-lego, lugnet.off-topic.clone-brands)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Lego now making Mega Bloks colors (was Re: Fwd from a builder: Colors don't match...) -Dave Schuler (19-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Lego now making Mega Bloks colors (was Re: Fwd from a builder: Colors don't match...) -James Wilson (19-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: Fwd from a builder: Colors don't match, among other things! -Robert Seifert (19-Nov-03 to lugnet.general, lugnet.dear-lego)](/news/x.gif)
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