Subject:
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Re: How about advertising LEGO on cars?
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sun, 16 Sep 2001 09:41:24 GMT
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Viewed:
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1784 times
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"Maggie Cambron" <mcambron@pacbell.net> writes:
> It occurred to me that I would love to see something like this
> advertising LEGO. Have you considered doing those car wrapper ads
> for LEGO on vehicles like the PT Cruiser or newer Volkswagen
> Beetles? I bet some AFOL's would even offer to drive them around
> for free!
The LEGO Company are probably very cautious about where they put their
logo. To maintain the value of their logo, they cannot risk having it
next to some other logo or brand name which has different
connotations, for example a liquor brand or guns or something similar.
Hence, I would find it very unlikely that they endorsed people to
drive around with a LEGO logo on their car, when they cannot
themselves control the context of the logo. The person driving around
with the logo could even be driving badly, thus lessening the value of
their brand name.
Fredrik
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Message is in Reply To:
 | | How about advertising LEGO on cars?
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| Dear LEGO, Yesterday I saw a Chrysler PT Cruiser with one of those advertisements that are wrapped onto cars-- for Little Tykes toys. Their logo was displayed in large letters with a picture of their Cozy Coupe on one side and some other large LT (...) (23 years ago, 15-Sep-01, to lugnet.dear-lego)
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