Subject:
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How about advertising LEGO on cars?
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 15 Sep 2001 23:12:02 GMT
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Viewed:
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1773 times
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Dear LEGO,
Yesterday I saw a Chrysler PT Cruiser with one of those advertisements that are
wrapped onto cars-- for Little Tykes toys. Their logo was displayed in large
letters with a picture of their Cozy Coupe on one side and some other large LT
toy on the other, and the effect was charming! It brought a smile to my face
at the end of a week during which there was not much to smile about.
It occurred to me that I would love to see something like this advertising
LEGO. Have you considered doing those car wrapper ads for LEGO on vehicles
like the PT Cruiser or newer Volkswagen Beetles? I bet some AFOL's would even
offer to drive them around for free!
Maggie C. (AFOL and mom of 6- and 8-year-old boys who play with LEGO)
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Message has 3 Replies:
 | | Re: How about advertising LEGO on cars?
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| (...) Hi Maggie. It may have been someone who decorated their car for Autowraps.com. They pay you to put that stuff on your car, but they generally seek out newer, trendy cars like the PT or the Beetle. (URL) of interesting. :^) ~Grand Admiral (...) (23 years ago, 16-Sep-01, to lugnet.dear-lego)
| | | Re: How about advertising LEGO on cars?
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| (...) If this is the same thing... I think some of our Taxi's here have these on the rear of the car (attached to the boot)... something else is on the inside of the trolly's we have little panels that also have advertising... I guess they do that (...) (23 years ago, 16-Sep-01, to lugnet.dear-lego)
| | | Re: How about advertising LEGO on cars?
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| (...) The LEGO Company are probably very cautious about where they put their logo. To maintain the value of their logo, they cannot risk having it next to some other logo or brand name which has different connotations, for example a liquor brand or (...) (23 years ago, 16-Sep-01, to lugnet.dear-lego)
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