Dear LEGO : 3004


Dear LEGO / 3004	3003 \| 3005

Subject:	Do Bioncle Masks hide Greedy Marketing?
Newsgroups:	lugnet.technic.bionicle, lugnet.dear-lego
Date:	Wed, 14 Mar 2001 13:05:53 GMT
Viewed:	739 times

What is the real purpose behind the sale of SO many different Bionicle masks? Is there a game coming up where each mask has some ability? Why are the masks sold in such a way that you can't tell what mask you're getting? Is this a simple marketing trick creating mask collectiblity only due to the variety and randomness of the masks? I understand the collectible card game concept because in that case rarity meant a more potent/special card FOR A GAME that the collectors played against each other. Unless Lego/Bionicle also has some plans along that line I think the Many Masks of Bionicle only hide the faces of Lego Marketing staff.

Message has 2 Replies:

		Re: Do Bioncle Masks hide Greedy Marketing?
(...) What is the real purpose behind SO many different Town minifigs? (...) Why not make up your own game? (e.g. Brickwars) (...) Now that's a real question. (...) Maybe it's a fair representation of population in the Bionicle theme.[1] As far as (...) (24 years ago, 14-Mar-01, to lugnet.technic.bionicle, lugnet.dear-lego)

		Re: Do Bioncle Masks hide Greedy Marketing?
Strange question in the subject line. Marketing is always equal to greed, no matter if it is made by Coca-Cola, Nestlé, Ford or Lego. Nobody offers you a product to make you happy. No, of course they want to make money. Then, of course it's easier (...) (24 years ago, 19-Mar-01, to lugnet.technic.bionicle, lugnet.dear-lego)

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