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This sounds like the new collectible game called "MageKnights" that use
collectible figures of increasing rarity/power. The figures are randomly
distributed (badly) and players can purchase booster packs to strengthen and
diversify their MageKnight army. Lego would do well to market to the
Magic,Pokemon,MageKnight,Warhammer player/collectors because these people
lay out hideous sums of money to acquire all the items in a set and then
acquire duplicates to play with in their games. If Lego is crossing over to
combat type figures they may as well follow the business model of Wizards of
the Coast.
"Paul Gardosik" <tgardosik@pobox.com> wrote in message
news:GAtzLu.5AJ@lugnet.com...
> In lugnet.technic.bionicle, Tore Eriksson writes:
> > Strange question in the subject line. Marketing is always equal to greed, • no matter if it is made by Coca-Cola, Nestlé,
> > Ford or Lego.
> > Nobody offers you a product to make you happy. No, of course they want to • make money. Then, of course it's easier to
> > make money on a product that makes you happy.
> >
> > Btw, greed is the sin a majority of American and americanized churches • all over the world encourage.
> >
>
> Whatever you say, Biblethumper
>
> >
> > /Tore
> >
> >
> > Daniel van der Graaf wrote:
> >
> > > What is the real purpose behind the sale of SO many different Bionicle • masks?
> > > Is there a game coming up where each mask has some ability? Why are the • masks
> > > sold in such a way that you can't tell what mask you're getting? Is • this a
> > > simple marketing trick creating mask collectiblity only due to the • variety >> and randomness of the masks?
>
> It's been said; clear bags are good for you, but bad for lego.
>
> > > I understand the collectible card game concept because
> > > in that case rarity meant a more potent/special card FOR A GAME that • the
> > > collectors played against each other. Unless Lego/Bionicle also has • some plans
>
> There IS going to be a game.
>
> > > along that line I think the Many Masks of Bionicle only hide the faces • of Lego
> > > Marketing staff.
>
> Did you think that up yourself, or did you have to hire someone?
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