 | | Re: John Heins' article on strategy
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John, your whole post was excellent. I really think that we ought to see more "Dear Lego" posts with constructive ideas like these and less kvetching. We've got to understand that TLC is saying that the crisis is that kids aren't buying Lego sets (...) (24 years ago, 6-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) In lugnet.dear-lego, Tomas Clark writes: (...) Hmmm, every one of those product lines is distinctly apart from System in terms of both content and marketing-- except Creator. Creator overlaps with System in a pretty obvious way (obvious to me, (...) (24 years ago, 4-Feb-01, to lugnet.dear-lego, lugnet.general)
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| | Re: Juniorization Lives, and comments on marketing strategy
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(...) Anecdotal as these examples may be, I have experienced the very same thing -- overhearing a child or parent talk about needing to get a more complex set than the juniorized sets provide. Even if TLC does extensive market research (which I (...) (24 years ago, 4-Feb-01, to lugnet.dear-lego)
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| | Re: Juniorization Lives, and comments on marketing strategy
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A few people have asked if Town is going to turn into Duplo, and the mini-fig will be left out. Well, I believe it has already happened. Can anyone say "Racers"? And on another post: kids wanting more complex sets. I was in a local Super Wal-Mart (...) (24 years ago, 4-Feb-01, to lugnet.dear-lego)
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| | Mybot
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I have some observations about this product. I think it is really fun, but I had to build the toy and play with it to really understand what it did. I wish the descriptions covered the "game" portion of the product. To be honest I didn't fully (...) (24 years ago, 4-Feb-01, to lugnet.dear-lego)
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