Subject:
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Re: Will Lego Learn a lesson?
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 19 Aug 2000 20:45:06 GMT
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Viewed:
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1173 times
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> LEGO does not need just better design but also to stick longer to a theme.
> From a consumer point of view, the Aquazone stuff doesn't match the Rock
> Raiders stuff, even though the bricks can be mixed etc. a parent will
> probably choose a theme and stick to that. You probably won't buy all themes
> but just a few, killing off a theme means losing some fans on that front, if
> the theme that replaces that one isn't as interesting or doesn't really
> match another theme you're losing consumers.
> On a side note: the Rock Raiders have a lot of potential IMHO but are just
> too expensive to start collecting :-(
Totally agree with you on this point. All you do when you kill off a theme is
fustrate your customers. Why kill off good selling themes like Pirates. Even
Wild West sold pretty well and it was way short lived. It looks like Ninja
will be dieing off now. At least they are returning to the regular castle
stuff. Adventurers is a positive lets just hope that they keep it going.
David
http://moiraine24.homestead.com/
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Message has 1 Reply:
 | | Re: Will Lego Learn a lesson?
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| (...) something they like, they know they can't wait until they can afford it (which might take months for the 8-12 crowd) because more than likely it will be gone. A short product cycle increases both the urgency of buying new products right away, (...) (24 years ago, 19-Aug-00, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Will Lego Learn a lesson?
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| "David Eaton" <deaton@intdata.com> wrote in message news:FzCAHo.J6A@lugnet.com... (...) money, (...) every 3 (...) FAR (...) nothing (...) hold an (...) attendance (...) hasn't (...) I don't know how well the parks do. I have been to Legoland (...) (24 years ago, 15-Aug-00, to lugnet.dear-lego)
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