Subject:
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Re: Will Lego Learn a lesson?
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 19 Aug 2000 22:34:44 GMT
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Viewed:
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1356 times
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In lugnet.dear-lego, David Little writes:
> Totally agree with you on this point. All you do when you kill off a theme is
> fustrate your customers. Why kill off good selling themes like Pirates. Even
> Wild West sold pretty well and it was way short lived. It looks like Ninja
> will be dieing off now. At least they are returning to the regular castle
> stuff. Adventurers is a positive lets just hope that they keep it going.
>
> David
> http://moiraine24.homestead.com/
Actually, from a marketing standpoint, it's a great move. If Lego fans see
something they like, they know they can't wait until they can afford it (which
might take months for the 8-12 crowd) because more than likely it will be
gone. A short product cycle increases both the urgency of buying new products
right away, and the frequency of introducing new products which urgently have
to be bought.
Secondly, there's only a limited number of themes that the market will
support, and so it's impossible to bring in new themes without killing old
ones. Lego generates a lot more consumer excitement when it offers a new
theme than when it continues an old one, and so it's in their best interest to
maintain a quick theme rotation.
Finally, not all JrFOLs become AFOLs - I'll bet the majority of LEGO purchases
go to kids who collect for only a couple years and then grow out of it. To
kids like this, theme lifespans probably seem very long indeed.
Just my two cents.
- Mike.
--------------------------------------------------
Check out the Official BrikWars Home Page at
http://www.teleport.com/~rayhawks/brikwars.htm
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Message has 1 Reply:
 | | Re: Will Lego Learn a lesson?
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| (...) I agree on some of your points. I think you could still cycle differnt themes such as 1st year pirates 2nd year ninja 3rd year wild west for an example. This would keep things fresh and at the same time keep introducing sets to established (...) (24 years ago, 20-Aug-00, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Will Lego Learn a lesson?
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| (...) Totally agree with you on this point. All you do when you kill off a theme is fustrate your customers. Why kill off good selling themes like Pirates. Even Wild West sold pretty well and it was way short lived. It looks like Ninja will be (...) (24 years ago, 19-Aug-00, to lugnet.dear-lego)
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