Subject:
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Re: Formal Letter to TLC?
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 19 Aug 2000 20:25:14 GMT
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Viewed:
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1654 times
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In lugnet.general, Tim Courtney writes:
> Hey everybody...
> I've noticed a lot of frustration recently by Lugnuts about TLC's lack of an
> explanation for 2001 set actions, neglect to do anything about copyrighted
> stolen images, and lack of communication in general to the community. From
> the outlook, it doesn't appear to me that progress will happen any time
> soon, and its disappointing.
>
> I think that its necessary for the community to stand up, and write a formal
> letter to key people in the company, expressing our desires to be
> recognized, explaining the track record, and asking for an explanation and
> further dialogue. The letter should probably be addressed to more people
> than Brad J, for example, Peter Eio (president of LSI) and Kjeld Kirk
> Kristiansen (owner, president, TLC) I feel should both be included. Such a
> letter could be drafted by a couple people here, reviewed by us, and then a
> person can collect names to put on the letter, who support what it says.
Add me to the list. I definitely think it's time for some answers.
> This letter should definitely be polite and courteous, stating fact, and
> also stating the effects their actions has had on the well being of the
> community. It should attempt to express the desires of the broadest base of
> Lugnuts possible as well. A focus should be put on developing a healthy
> relationship where communication level is high, there is a mutual
> understanding of expectations on both sides, and creating a situation where
> both sides benefit. Truthfully, both TLC and Lugnet have vast potential for
> mutual benefit. This group of people, with the enthusiasm contained here,
> has the potential of becoming a HUGE advertising tool for the company. A
> few examples would be; Train Clubs, Legofests, and Product Feedback. I'm
> sure there are many more.
Key words: MUTUAL BENEFIT. We get what we want (better sets, pieces,
consumer service (ala Theme Gallery Pics)...and they get what they want, more
money. Not because they jack the prices up (which is a major no-no, and are
already too high in my book), but because they give us what we want, and they
do MUCH more business, guaranteed. We voice what we want every single
day...if they'd just get with the program and LISTEN to their consumers,
they'd be doing so much more business...and, like Tim said, we could and do
provide a LOT of free publicity for TLC...the least they could do is listen to
us.
> It is true that we have seen some exciting things happen in the last year.
> We've seen the start of a bulk parts program which to my knowledge has been
> a good success. Not that it doesn't need tweaking, and not that people
> don't think there needs to be more. But its a step in the right direction.
> I have personally been a part of the benefit of the relationship started by
> Lego Direct by being able to attend Kidvention and hold the LDraw display.
> GMLTC has also benefitted from this. Lego is opening up to us, but it seems
> they're not being open enough _with_ us.
While bulk and UCS and such are steps in the right direction, there's a LOOONG
road ahead...it's gonna take a lot of things to get TLC back to its pinnacle
(IMO, 1985-92, approx). They need to learn to be open with us, be active in
the online community (the little that Mr. Justus has shared with us in NOT
active), and discuss ideas with us, things like that. Think of it as free
R&D, not to mention good PR.
> I feel that its time we put our desires into words on a formal letter to key
> people, and sign our names to it. There is so much to be gained if this
> relationship succeeds, and unfortunately, there's a lot to be lost too.
> Consumer trust is something big that can be lost, and its also hard to gain
> back. I think that Lego has already started to lose the trust of its
> consumers who participate here on Lugnet. Lets try, for the sake of both
> entities, not to let it drop even lower.
Hear hear. I know my personal opinion of TLC has went waaay down because of
the few incidents occuring over the past month...not because they happened,
but because it wasn't explained to us. TLC is sinking fast, and if they want
to keep their head above water, it's time for a change.
-Chris
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